Great Scotland Yard Hotel

The Lifestyle Agency worked with the luxury hotel, Great Scotland Yard Hotel, part of The Hyatt Group, for a two-year launch project to massive success (hotel stayed at almost full occupancy). Throughout this period, the dedicated lifestyle team at The Lifestyle Agency launched successful influencer campaigns, hosted numerous launch events and secured outstanding national and international press coverage, with extensive and detailed coverage landing in Conde Nast Traveller, The Daily Telegraph, VOGUE, Tatler, Evening Standard, The Times, Olive Magazine, Sheerluxe, The Independent and Harper’s Bazaar, to name a few.

TLA has also managed a number of partnership opportunities with select, like-minded brands to increase reach and engagement via brand association. Examples include Floris London, Veuve Clicquot, Crystal Head Vodka, Talula Eats and Louise Sinclair Jewellery.

The results of the campaign have been exceptional, highlighting TLA’s success at promoting and positioning the hotel as the number one London travel destination. Total coverage secured for Great Scotland Yard Hotel during this period exceeded 350 pieces on and offline and total reach exceeded 500 million.

Digital & Social Media, Influencer Engagement, Media Relations, Events & Experiences

The Lifestyle Agency was appointed to launch The Rex Rooms, a highly anticipated new opening in Chelsea, set on the original site of the iconic 151 Club. The brief was to deliver a strategic PR, influencer, and media campaign to position The Rex Rooms as the capital’s next go-to destination for elevated nightlife, blending music, mixology, and members' club culture under one roof.

The Lifestyle Agency was appointed to launch The Rex Rooms, a highly anticipated new opening in Chelsea, set on the original site of the iconic 151 Club. The brief was to deliver a strategic PR, influencer, and media campaign to position The Rex Rooms as the capital’s next go-to destination for elevated nightlife, blending music, mixology, and members' club culture under one roof.The agency was tasked with positioning The Rex Rooms as an innovative and culturally relevant venue that celebrates London’s heritage while setting a new standard for luxury nightlife. The launch strategy focused on generating high-impact pre-launch buzz, media and VIP attendance at launch, and building long-term awareness through sustained influencer partnerships and editorial storytelling.The dedicated lifestyle team at TLA rolled out a phased media campaign, highlighting the venue’s distinct identity and story from its historical roots on the King’s Road to its bold new direction in sound, design, and curated experiences.In the lead-up to the opening, exclusive previews were arranged for select media and opinion leaders.

TLA secured high-impact editorial coverage across a mix of national media, London lifestyle titles, and culture-focused platforms, with highlights including- Spears, Vanity Fair, BBC London radio, Evening Standard, Country and Town House and Daily Mail. The campaign generated a combined audience reach of over 1.17 billion, significantly elevating the profile of The Rex Rooms across digital, print, and social media platforms.Following the campaign, The Rex Rooms has rapidly established itself as Chelsea’s new cultural hub, with strong media visibility, organic social coverage, and growing brand awareness among London’s tastemaker set.‍

We’re excited to share the success of our recent campaign with Equilabo London, a rising star in the luxury wellness space. Tasked with amplifying their brand presence and positioning them as a leader in the industry, The Lifestyle Agency delivered a high-impact, three-month campaign that exceeded expectations.

Equilabo London approached us with a clear goal: to raise awareness, generate buzz, and establish credibility in a competitive market. Our mission was to create a campaign that would resonate with both media and consumers, while staying true to the brand’s refined, wellness-first ethos.

This campaign not only met but exceeded expectations, laying a strong foundation for Equilabo’s continued growth. The Lifestyle Agency is proud to have played a key role in this journey and looks forward to supporting the brand in its next chapter.

Auto Vivendi – Driving Impact Through Strategic Media & Influencer Engagement

Auto Vivendi is one of the world’s largest private members’ supercar clubs, offering its members access to an exclusive fleet of high-performance vehicles, along with curated driving experiences and luxury lifestyle events. With a focus on delivering unparalleled automotive adventures, the brand caters to a discerning clientele who value performance, prestige, and community.

Over a six-month campaign, we partnered with Auto Vivendi to elevate its brand visibility and engage a broader luxury lifestyle audience. The project aimed to generate high-impact media coverage, coordinate influencer participation, and support a key event that would showcase the brand’s unique offering.

Gallery – Redefining London’s Nightlife

In March 2025, London’s nightlife scene was transformed with the opening of Gallery, a groundbreaking multi-room nightclub and cocktail bar located just steps from Kensington Palace. Even before its launch, Gallery had already captured the world’s attention, amassing over 107 million views across digital platforms. The venue quickly became one of the most talked-about openings in recent memory, promising a nightlife experience that would set a new standard for the capital.

Gallery is the latest creation from nightlife visionaries Carlo Carello, Jake Parkinson-Smith, Barth Rougier, and Steve Manktelow—the team behind iconic venues such as Boujis, B Club, Albert’s, and Mahiki. Their legacy is unparalleled, having hosted global superstars like Leonardo DiCaprio, Rihanna, Lady Gaga, Will Smith, and Justin Bieber. Their venues have become synonymous with glamour, exclusivity, and unforgettable experiences, pouring over one million bottles of champagne and welcoming royalty, heads of state, and cultural tastemakers. With legendary performances by artists such as David Guetta, Carl Cox, Snoop Dogg, Keinemusik, Michael Bibi, and Pete Tong, their influence on global nightlife is undeniable.

To collaborate Universal Music/Decca Luxe, David Linley and The Luciano Pavarotti Foundation

To collaborate Universal Music/Decca Luxe, David Linley and The Luciano Pavarotti Foundation to create ‘Life In Art’, the first in a series of artists immortalised in music, art and technology.

First initiative: To fill an unforgettable press trip to Venice and Modena to visit with Nicoletta Pavarotti. Agency partnered with Private Fly Jets and The Gritti Palace to ensure an incredible journey. Key A-list media titles enjoyed a life changing changing experience.Second initiative: To create bespoke pitches for individual publications whose target reader is of HNW/UHNW status and generate coverage across a number of top-tier titles.

Over 30 pieces of coverage featured in publications that target UHNWI’s in the UK, China, Singapore and the Middle East, generating over one million pounds worth of coverage.

Celebrating 5 successful years

The Lifestyle Agency worked with the landmark hotel, The Royal Crescent Hotel & Spa for an impressive five years. Throughout this period, the dedicated lifestyle team launched successful influencer campaigns, hosted numerous launch events and secured outstanding national and international press coverage, with extensive and detailed coverage landing in VOGUE, Conde Nast Traveller, The Daily Telegraph, The Times, Tatler, Olive Magazine, Sheerluxe, Country & Town House, The Independent and Harper’s Bazaar, to name a few.

TLA has utilised the hotel's key drivers to curate and deliver standout story angles and engage in national and trade conversations, whilst ultimately promoting The Royal Crescent Hotel & Spa as the number one British travel destination. To further elevate the hotel's 'Best of British' angle, TLA has managed a number of partnership opportunities with select, like-minded brands to increase reach and engagement via brand association. Examples include Farrow & Ball, Penhaligon's, Sipsmith Gin, Taittinger Champagne, Pride of Britain and Temple Spa.

The results of the campaign have been exceptional and there has been a noticeable increase in hotel bookings throughout the period, highlighting TLA’s success at promoting and positioning the hotel as the number one British travel destination.Total coverage secured for The Royal Crescent Hotel & Spa during this period exceeded 600 pieces on and offline and total reach exceeded 500 million. From August 2022 – July 2023 vs August 2021 – July 2022, there was a 373% increase in website traffic, representing the success of the PR campaign.

PR and influencer campaign for Nōema

The dedicated lifestyle team at TLA managed and executed a successful PR and influencer campaign, across a 6-month period, promoting all aspects of the renowned restaurant for the summer season. This included the fresh, zero-waste menu, the outdoor bar and the Nōema band, as well as the HOFA gallery, whereby the walls of the former Nōema store were embellished with a myriad of breathtaking artwork.

Total press and influencer eyes on the campaign reached over 50 million.

Samsonite Collaboration

The Lifestyle Agency was appointed to launch the Samsonite x Casper Ruud collaboration at Samsonite’s new flagship store on Oxford Street.

Casper Ruud is one of the world’s top tennis seeds and a global grand slam tennis champion. TLA managed and executed a VIP-only launch event to celebrate the collaboration, inviting top-tier press, high-profile celebrities and notable influencers, increasing awareness and exposure for the Samsonite launch. TLA also managed all pre and post event coverage, developing a comprehensive plan for promoting the collaboration before the launch took place and continuing to generate a buzz after the event.

The dedicated lifestyle team secured an extensive guest list for the event, exceeding attendee targets set by the client, with high-profile celebrity guests including Casper Ruud, Lady Eliza and Lady Amelia Spencer, Jamie Murray, Laura Robson and Lilah Parsons. Top-tier press attendees including Bloomberg, Conde Nast Traveller, VOGUE, The Independent and Glamour. Alongside the event, a full successful gifting programme was also executed for press/influencer/celebrities to promote the collaboration. Outstanding press coverage was obtained across the campaign, with full-page features landing in Vanity Fair, Mail Online, Conde Nast Traveller, HELLO! and Bloomberg, amongst others. As well as ample social media coverage from notable celebrity and influencer event attendees.

Redefining luxury lifestyle

The Lifestyle Agency was appointed to launch B London, an exclusive nightclub located in the heart of South Kensington. TLA provided a PR & Influencer campaign, alongside a VIP-only launch event for the club, to increase awareness via the media with exposure pre and post-launch. The primary objective of TLA’s campaign was to position the club as the ultimate symbol of redefined luxury and sophistication and bring nightclubbing glory back to South Kensington. The secondary objective was to create buzz, generate excitement, and entice individuals to become members. Now, B London sees A-List guests such as, Lottie Moss, Lady Victoria Hervey, Emma Weymouth, Hugo Taylor, Oli Proudlock, Lady Violet Manners, Lady Emily Compton walk through its doors alongside a sold-out membership within the first two weeks of opening.

The dedicated lifestyle team promoted all aspects of the club, including Cubanista, the South American-inspired speakeasy cocktail bar hidden inside B London. Top-tier beverage and lifestyle press were invited to enjoy Cubanista's unique cocktail menu, created by Co-Founder Steve Manktelow. TLA also honed in on creating noise around the Metaverse replica of the nightclub in partnership with Cacadus, the first and only of its kind. TLA strategically engaged with influencers, celebrities, and influential media outlets to amplify B London’s brand message. The team offered exclusive invitations to notable personalities, encouraging them to visit the club, experience its offerings, and share their experiences on social media.

TLA targeted top-tier media to introduce them to B London and secured outstanding press coverage, including double-page interviews for the nightclubs Founders in the Evening Standard, The Daily Telegraph, Knightsbridge Magazine and a four-page interview spread in Tatler. Alongside these interviews, TLA secured features in the Daily Mail, The Times, Sunday Times, Country & Town House, SheerLuxe, Vanity Fair and British GQ, amongst others.

Leveraging press coverage to maximize its impact.

The Lifestyle Agency was appointed to launch Gouqi restaurant in St James, SW1.

With a successful career developing Chinese cuisine at famed restaurants in Asia and then in London, Chef Chee Hwee Tong has returned to launch Gouqi, a new high-end restaurant in St James’s, London. It has become of the capital's most exciting openings in 2023. Chef Tong achieved seven Michelin Stars across many countries but is significantly raising the bar with Gouqi.

Agency secured over 25 pieces of converge across titles such as Vanity Fair/ GQ/ Tatler/ Forbes/ FT/ Evening Standard/ Times/ World’s 50 Best including critics such as Giles Coren Fay Maschler and Nick Lander.

Increase awareness via the media with exposure pre and post-launch

The Lifestyle Agency was appointed to launch London’s innovative boxing studio, Bermondsey Boxing Club, part of the highly reputable The Boxing House Group. TLA provided a PR & Influencer campaign to launch the club and increase awareness via the media with exposure pre and post-launch.

Bermondsey Boxing Club’s mission is to create a community, from first-time fighters to professionals, that have a love and respect for boxing, empowering members to build confidence, one punch at a time. TLA positioned the club as the most innovative boxing club with world-renowned, ‘proper’ boxing coaches, currently on the market. Steve Broughton, a pro trainer at the club has coached the current European and Commonwealth title holder, as well as a former British champion. And Joe Joyce, the future heavyweight champion and George Groves, the British boxer who held the WBA super-middleweight title are among the professional boxers who train at the club.

The dedicated lifestyle team promoted all aspects of the club – the 1:1 personal training, the White Collar boxing events and the group classes, as well as promoting the founder, Manya Klempner, an ex-banker who turned her corporate career on its head to launch The Boxing House. TLA targeted top-tier media to introduce them to Bermondsey Boxing Club and delivered on securing outstanding press coverage landing in Vanity Fair, BBC World News, Financial Times, Men’s Health, GQ, Country & Townhouse, Spear’s and Metro, amongst others.

A press and corporate event strategy to launch the restaurant.

The Lifestyle Agency was appointed to launch the first UK outpost of award-winning Australian and South African restaurant brand The Meat & Wine Co in Mayfair, London. Agency provided a Press and Corporate Event strategy to launch the restaurant.

The dedicated restaurant & hospitality team drew on their extensive industry knowledge and contacts to ensure a spate of opening mentions across the national, London, consumer and trade media, and to launch a comprehensive review programme with top-tier media. TLA also engaged PA and concierge lifestyle agencies The PA Club, Adoreum and InnerPlace to hold exclusive member events at the restaurant, putting it firmly on the radar of Mayfair’s corporate and social elite.

TLA targeted luxury, top-tier media to introduce them to The Meat & Wine Co and its exceptional food and drink offering, and delivered on securing outstanding press coverage landing in GQ, Vanity Fair, Forbes, Country & Town House, Dine Out Magazine, London Eater, The Observer and The Week.

The Body Lab

The Lifestyle Agency was appointed to launch the world-class wellness facility, The Body Lab in Kensington, London. Agency provided a Press, Social/ Digital, Influencer, collaborative and celebrity-focused campaign to launch the brand.

The dedicated lifestyle team promoted all aspects of their advanced offerings in wellness and next-generation of recovery treatments at the high-end, state-of-the-art facility. This included the Hyperbaric Hydroxy AirPod, Cryotherapy Dual Chamber and Float Tank, plus their pioneering gym and expert practitioners.

TLA targeted luxury, top-tier media to introduce them to The Body Lab and its 5-star wellness facilities and delivered on securing outstanding press coverage landing in VOGUE, The Times, Daily Telegraph, GQ, Sunday Times Style, Vanity Fair, Metro and National Geographic Traveller with over 50 pierces of coverage.

TLA & Wilderness Reserve partner with Michelin-star chef, Tom Kerridge

The Lifestyle Agency hosted the exclusive Wilderness Reserve x Tom Kerridge Bonfire Fire Feast. The press event saw Wilderness Reserve partner with Michelin-star chef, Tom Kerridge, to hold a 24-hour sensory escape to a peaceful corner of the Suffolk countryside for an exhilarating bonfire night.

During the day, guests experienced a range of outdoor activities, led by rangers, from archery and axe-throwing to wild swimming and rejuvenating spa treatments. The evening was spent amidst the estate’s ancient woodlands for an immersive open-fire feast dining experience by Tom Kerridge, alongside fire performers and live musicians under the night sky.

The dedicated lifestyle team secured attendance from top-tier media at the exclusive event resulting in increased brand awareness and media exposure for Wilderness Reserve. Press in attendance included the FT, Vanity Fair, Harper's Bazaar, CN Traveller, Robb Report, The Times, Forbes, Evening Standard, BA High Life and The Luxury Channel.

Taking to new heights

The Lifestyle Agency was recruited to represent the Blue Marlin Ibiza group, which pioneered the multi-concept day-to-night beach club format in Ibiza, cementing its status at the forefront of the beach club scene and becoming a global lifestyle brand.

The Lifestyle Agency led the PR and influencer activity, supporting the Blue Marlin Ibiza summer opening weekend, a two-day grand-opening extravaganza to celebrate the start of a mesmerising summer, Blue Marlin Ibiza Pop-Up Beach Club at the Cannes Film Festival, the opening of the Blue Marlin Ibiza in Mexico, which included five warm-up events throughout the summer, with first-class international DJs before the grand opening, and the Blue Marlin Ibiza London pop up in partnership with Moet & Chandon and Dom Perignon, Rebel and Belevdere Vodka, launching in London Fashion Week.

Over 50 pieces of national and international coverage was secured, including Conde Nast Traveller, Daily Mail, Evening Standard, Glamour Magazine, The Handbook and many more.

Revamping the prestigious and renowned Relais Chateau for the modern world

TLA was appointed to handle the global public relations, updating and modernising the image of Relais & Châteaux, one of the largest associations of individually owned and operated luxury hotels and restaurants, amassing 560 properties at the time.

During the two year project, TLA changed media and public perception of key hotels and the global brand through key features, interviews, events, media meetings, press trips and fashion shoots. Landing coverage in luxury titles such as FT How to Spend It, Harper’s Bazaar, The Telegraph, GQ, Country & Townhouse and many more.

In total, TLA successfully managed three press trips, four European events, two fashion shoots, 52 individual press visits and nine brand partnerships, securing over 150 pieces of coverage.

To launch a range of u ultra supplements

To launch unity performance lab’s range of u ultra supplements, placing emphasis on its efficacy as a powerful range of performance boosters. TLA's mission was to position the range as a science-backed, full-spectrum product designed by and for athletes.

TLA's approach involved targeting product-focused placement in the national and lifestyle press while putting Mathieu forward for a number of interviews and broadcast speaking opportunities.

TLA successfully secured 169 pieces of coverage, reaching an estimated 67 million consumers. this includes Sky Sports news and online, Press Association, Evening Standard, the Times radio, Men's Fitness, Metro, Runner's World, Cycling plus among many others.

To drive awareness of the Cask 88 brand and their whisky bottlings.

To drive awareness of the cask 88 brand and of their whisky bottlings.

TLA included a combination of editorial pitching, presentation of partnership options, research into profiling opportunities and organisation of press trips to engage in conversations with key journalists across the lifestyle and drinks press

TLA positioned cask 88 as a premium and refined whisky brand dedicated to a high-quality drinking experience - securing nearly 30 pieces of coverage in the likes of The Times, The Week, Heat, Departures and Elite Traveler.

To position bloom as the number one, luxury flower delivery service

To position bloom as the number one, luxury flower delivery service, bringing their sustainability credentials front of mind through product placement and profile-led editorial features, with an online focus. The campaigns includes Christmas 2021, valentine's day 2022 and mother's day 2022.

TLA has utilised bloom's luxury products, sustainable credentials and strong photography to engage in conversations with some of the top national and lifestyle journalists within the luxury lifestyle and interiors space. TLA has also utilised Larry Walshe's celebrity status to drive a number of commentary opportunities to position him as a leader in the floristry industry. TLA has presented a number of partnership opportunities with select, like-minded brands such as Berkeley International, the Royal Crescent hotel & spa and Penhaligon's.

TLA has secured to date over x60 pieces of coverage in top-tier publications, including: National & Regional: Sunday Times, YOU magazine, Mail online, Telegraph, Independent, Evening Standard, Metro. Lifestyle: Hello, Homes & Gardens, Stylist, Cosmopolitan, GQ, Vogue, Harper's Bazaar, Sheerluxe, Bride magazine, Grazia, OK!

Celebrating the launch of Stoli Vodka and the Harvey Milk Foundation’s

To raise awareness and celebrate the launch of Stoli Vodka and the Harvey Milk Foundation’s limited edition LGBT bottle in the UK.

TLA targeted all mainstream news and drinks trade press with the announcement of the launch, creating a buzz within the media and bringing the news to the public’s consciousness. TLA also gifted a selected number of LGBT champions at top tier press and influencers to continue to share the news and maintain the excitement throughout the campaign.

TLA successfully placed news of the limited-edition bottle in both specialist drinks trade and lifestyle publications. In the first week alone, of the campaign, we served over 4.7M impressions, reaching 2M unique users and over 750,000 readers across online pieces of coverage. This unprecedented digital reach helped to ramp up brand awareness, not only for the LGBT bottle but for general Stoli brand awareness, resulting in a complete sell-out of all 4000 units placed within Sainsbury’s, Tesco and Waitrose stores around the UK being sold out by the end of the month.‍

Long-lasting quality and design

The Lifestyle Agency launched the legendary Swedish fashion house A Days March into the UK market six years ago.

Working together, A Days March has grown from online only to a bricks and mortar townhouse in Soho. Housed across three storeys, the Townhouse is a historic grade-listed building and will showcase the brand’s core collections across menswear and womenswear. The new London store has been co-designed by creative director Pelle Lundquist and interior architect Daniel Braconier.

The Lifestyle Agency has been responsible for all PR/ Influencer/ Events/ Launches/ Gifting/ Celebrity and Red Carpet the result is A Days March is a major label in the UK market. Total reach 1.1 billion eyes.

Create a soft launch in the UK for the biggest sneaker brand in the States

Based in LA and already a big player across the other side of the Atlantic, APL Founders and twin brother duo Adam & Ryan Goldston have several accolades to their names. The pair are part of Forbes 30 under 30, have been honoured at the White House and their innovative Load ’N Launch technology had them banned from the NBA for providing an ‘undue competitive advantage’. The brand is able to call major celebrities as their biggest fans, with Adam & Ryan rubbing shoulders with the cultural and fashion elite. TLA was tasked with a project to launch arguably the biggest sneaker brand in the States, to a new audience in the UK.

TLA worked with the brand on a series of ‘moments’ for the UK press, carving up the media landscape to ensure maximum exposure, precise narrative and divided attention. Among these moments were a global collaboration with Star Wars Lucas Film, a partnership with the Williams Formula 1 racing team, and a series of introductory interviews during a press junket for Adam & Ryan in London. TLA also launched a gifting program that saw over 30 VIPs and influencers sporting the brand and waxing lyrical on social media.

Interviews in Vogue Business, Monocle 24 Radio, BA High Life, Industry London, Drapers & WWD.Inclusions on Instagram from top influencers in the UK and a plethora of product support across leading fashion titles such as Esquire, Women’s Health, Gentleman’s Journal, Stylist and Marie Claire.

To lead the campaign for the launch of the world's most revolutionary hypercar, the 'Naran'.

To lead the campaign for Naran Automotive and the launch of the world's most revolutionary hypercar, the 'Naran'. Pioneering with high-class engineering, opulent luxury, striking design and world class innovation, TLA was responsible to handling all UK and international press, with a key focus on HNW/UNHW targeted media.

In order to successfully launch Naran Automotive and generate brand awareness amongst the UHNW consumer base, TLA utilised it's network of top-tier and ultra luxury contacts to introduce the project, its key USP's and long-term initiatives, sparking interest from a number of publications. As well, TLA strategised the brands social channels, positioning Naran Automotive and its exclusive members club, the '108 Club', as the next most desirable automotive brand.

TLA successfully placed interview features in a number of well regarded lifestyle and automotive titles including Telegraph Luxury, Top Gear and Robb Report, as well as securing interest from the likes of GQ, Bloomberg, Wallpaper*, Square Mile and Financial Times How to Spend it.

To position Jöttnar as the leading British mountain wear brand and communicate the story of their heritage as a key USP.

Jöttnar’s mountain apparel has been worn by the brands world-class Pro-Team of skiers, climbers and BASE jumpers to conquer some of nature’s most brutal giants. TLA utilised the USP’s of Jöttnar’s research and pro-team to arrange entrepreneurial-focused interviews, secure product placement for the 2018-19 winter season and seed film content of BASE jumper, Tim Howell completing a series of adrenaline fuelling, never before jumped peak exits.

TLA successfully placed Jöttnar as one of the UK’s premium mountain wear brands. TLA utilised the Pro-Team’s verification of each product’s quality that had been tried and tested, to elevate the Jöttnar brand, generate a key selling point to the consumer and attract a strong audience of ski and winter sport enthusiasts, globally. TLA achieved a monumental number of features and film seeding which went internationally viral.

Keep your feet sweet

To launch an exciting new sneaker brand into the UK market, carving out a position in a busy landscape between the major brands.

Work with specialist influencers, publications and social media outlets to create a massive buzz around Axel Arigato (securing over 50 pieces of leading print and online coverage) across the UK and into Europe.

The campaign was such a success that Axel Arigato went from launch phase (available online only) to bricks and mortar on Soho’s prime shopping street (Broadwick Street) in 12 months.

To create the first ever ‘Live like a Billionaire’ series

To create the first-ever ‘Live like a Billionaire’ series for our clients by collaborating with each other.

Organised for six major press outlets to travel with the brand, flying via a Bombardier private jet to Nice Airport, before being helicoptered to Monaco to enjoy a private lunch on deck a Fraser Yacht. Following a relaxing day on board, the journalists were chauffeured in convoy to Hotel Hermitage (Owned by Monaco SBM) for the night. The evening included a VIP trip the Casino Monte-Carlo.

Six incredible print features included large and prolific write-ups of the combined trip, but also all individual partners had stand-alone pieces.

A KNOCKOUT CAMPAIGN FOR BXR GYMS

To launch an unknown brand into the competitive London fitness market and alter consumer perceptions of boxing as an intimidating and male-dominated sport.

TLA focussed on lifestyle media outside of the standard fitness sphere to target an audience susceptible to changing perceptions around boxing and to draw in a new audience. TLA capitalised on current trends, including Victoria Secret models using boxing as part of their regime. TLA focussed on the interiors, the collaborations and the background story of BXR, including Anthony Joshua, to ensure that BXR became a comprehensive brand that stood for much more than a gym.

TLA successfully positioned BXR as one of London’s most elite boxing gyms. BXR experienced full classes and an extensive waiting list resulting in increased membership fees due to high demand. TLA ensured that BXR was not only seen as a top boxing gym, but became a social hub in its own right, a place to see and be seen in London.

The ski savvy option

To position skiing in the USA as preferential to Europe, promoting Vail’s expansive portfolio ensuring that Vail’s acquisitions of new resorts e.g. Whistler are positively communicated to media.

Utilised UK ski media knowledge of poor snow conditions,increased pass costs etc in Europe to demonstrate to the wider lifestyle media that skiing in USA is the ‘ski savvy’ option. TLA did this through a big media event with gifting from Canada and clear messaging about the takeover, ensuring that all media were aware of the positive outcomes.TLA positioned CEO Rob Katz as a forward-thinking, philanthropic leader by ensuring that he was commenting in national articles on the environment.

TLA positioned Vail as ‘The Big Friendly Giant’ communicating their exceptional environmental and philanthropic efforts. Vail’s acquisitions were positively received across the mediaTLA secured more personal pieces on Rob Katz to communicate his personality and remove the harsh business persona of the company. TLA hosted a press trip to Park City to demonstrate why USA offers better skiing than Europe. The trip resulted in feature-length pieces of coverage.

To launch the largest private chalet in the Alp’s

To launch the largest private chalet in the Alp’s (as it was when launched) and create an incredible press trip for top-tier titles, which would result in a massive buzz around Chalet Edelweiss and subsequent rental from HNW/ UHNWI guests for that very same season.

TLA hand-picked 13 leading publications whose readership was made up of our target audience from the likes of Financial Times / Condé Nast / The Telegraph / Billionaire / Forbes (amongst others). We also brought a leading private members club (based in Berkley Square) to host the chalet’s very own nightclub for one evening, which included arranging sponsorship by Moët Champagne.

At the time, the largest ski press trip (13 individual publications) successfully resulting in double page spreads across our targeted media. The end result, Chalet Edelweiss full for the season (including the year after).

Launch the iconic Milaniese restaurant onto the bursting London culinary scene.

TLA secured a collective of top tier journalists to attend dinner during the soft launch and reviews in all of the key culinary media publications. Positioning the restaurant as key addition to London's food scene and amplifying the restaurant's messaging as a globally renowned establishment serving the very best Italian dishes inspired by traditional Italian home-cooking.

TLA secured coverage in authoritative top-tier food and lifestyle titles the likes of The Spectator, Evening Standard and Town & Country, as well as national titles the likes of The Telegraph and iNews. Launching a restaurant in the midst of a pandemic was no mean feat, however a total of 25 pieces of coverage was secured, with an online readership of 97.9M with 135K estimated coverage views.

Fraser Yachts Collaboration

To increase exposure of the brand within the lifestyle market. Fraser are well known among yacht enthusiasts but wanted to extend their reach to a broader, affluent audience

TLA utilised its network of brands to partner Fraser with top luxury companies such as Bombardier to showcase the lifestyle of a yacht owner thus creating an aspirational appeal to a broader audience.TLA set out to make Fraser’s new CEO the key spokesperson for the yacht industry ensuring that his experience was communicated to position Fraser as a market leader.

Further to full pages in the Financial Time How to Spend it and triple page spreads in magazine’s such as The Gentleman’s Journal, Fraser was approached by a number of companies within the industry to provide insight into the market.TLA effectively positioned Fraser through image led pieces in glossy consumer and online titles enabling Fraser to make contact with the next generation of yacht owners/charters thus securing increased stability for the company’s future. TLA also secured a number of charters for Fraser as a direct result of the campaign.

Ted’s Grooming Room Editorial Campaign

TLA was tasked with expanding the reach of Ted’s Grooming Room in the UK to help increase the brand’s exposure and consumer base throughout London.

TLA reached out to their network of top-tier lifestyle and grooming journalists to invite them to experience Ted’s Grooming Room first-hand in exchange for a review. TLA also invited several relevant influencers to experience Ted’s Grooming Room in order to increase brand awareness across social media and with the target consumer specifically.

TLA secured editorial coverage in the likes of GQ, Esquire, Gentleman’s Journal, Evening Standard and BA High Life – among others. Throughout the campaign, TLA reached an audience of 36,175,945 in editorial coverage alone, and a further 1,000,000 via social media. TLA successfully ensured that Ted’s Grooming Room is recognised as one of the best barbers in the city of London.