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The Lifestyle Agency was appointed to launch London’s innovative boxing studio, Bermondsey Boxing Club, part of the highly reputable The Boxing House Group. TLA provided a PR & Influencer campaign to launch the club and increase awareness via the media with exposure pre and post-launch.
Bermondsey Boxing Club’s mission is to create a community, from first-time fighters to professionals, that have a love and respect for boxing, empowering members to build confidence, one punch at a time. TLA positioned the club as the most innovative boxing club with world-renowned, ‘proper’ boxing coaches, currently on the market. Steve Broughton, a pro trainer at the club has coached the current European and Commonwealth title holder, as well as a former British champion. And Joe Joyce, the future heavyweight champion and George Groves, the British boxer who held the WBA super-middleweight title are among the professional boxers who train at the club.
The dedicated lifestyle team promoted all aspects of the club – the 1:1 personal training, the White Collar boxing events and the group classes, as well as promoting the founder, Manya Klempner, an ex-banker who turned her corporate career on its head to launch The Boxing House. TLA targeted top-tier media to introduce them to Bermondsey Boxing Club and delivered on securing outstanding press coverage landing in Vanity Fair, BBC World News, Financial Times, Men’s Health, GQ, Country & Townhouse, Spear’s and Metro, amongst others.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
The Lifestyle Agency was appointed to launch London’s innovative boxing studio, Bermondsey Boxing Club, part of the highly reputable The Boxing House Group. TLA provided a PR & Influencer campaign to launch the club and increase awareness via the media with exposure pre and post-launch.
Bermondsey Boxing Club’s mission is to create a community, from first-time fighters to professionals, that have a love and respect for boxing, empowering members to build confidence, one punch at a time. TLA positioned the club as the most innovative boxing club with world-renowned, ‘proper’ boxing coaches, currently on the market. Steve Broughton, a pro trainer at the club has coached the current European and Commonwealth title holder, as well as a former British champion. And Joe Joyce, the future heavyweight champion and George Groves, the British boxer who held the WBA super-middleweight title are among the professional boxers who train at the club.
The dedicated lifestyle team promoted all aspects of the club – the 1:1 personal training, the White Collar boxing events and the group classes, as well as promoting the founder, Manya Klempner, an ex-banker who turned her corporate career on its head to launch The Boxing House. TLA targeted top-tier media to introduce them to Bermondsey Boxing Club and delivered on securing outstanding press coverage landing in Vanity Fair, BBC World News, Financial Times, Men’s Health, GQ, Country & Townhouse, Spear’s and Metro, amongst others.
