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The Lifestyle Agency was appointed to launch the Samsonite x Casper Ruud collaboration at Samsonite’s new flagship store on Oxford Street.
Casper Ruud is one of the world’s top tennis seeds and a global grand slam tennis champion. TLA managed and executed a VIP-only launch event to celebrate the collaboration, inviting top-tier press, high-profile celebrities and notable influencers, increasing awareness and exposure for the Samsonite launch. TLA also managed all pre and post event coverage, developing a comprehensive plan for promoting the collaboration before the launch took place and continuing to generate a buzz after the event.
The dedicated lifestyle team secured an extensive guest list for the event, exceeding attendee targets set by the client, with high-profile celebrity guests including Casper Ruud, Lady Eliza and Lady Amelia Spencer, Jamie Murray, Laura Robson and Lilah Parsons. Top-tier press attendees including Bloomberg, Conde Nast Traveller, VOGUE, The Independent and Glamour. Alongside the event, a full successful gifting programme was also executed for press/influencer/celebrities to promote the collaboration. Outstanding press coverage was obtained across the campaign, with full-page features landing in Vanity Fair, Mail Online, Conde Nast Traveller, HELLO! and Bloomberg, amongst others. As well as ample social media coverage from notable celebrity and influencer event attendees.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
The Lifestyle Agency was appointed to launch the Samsonite x Casper Ruud collaboration at Samsonite’s new flagship store on Oxford Street.
Casper Ruud is one of the world’s top tennis seeds and a global grand slam tennis champion. TLA managed and executed a VIP-only launch event to celebrate the collaboration, inviting top-tier press, high-profile celebrities and notable influencers, increasing awareness and exposure for the Samsonite launch. TLA also managed all pre and post event coverage, developing a comprehensive plan for promoting the collaboration before the launch took place and continuing to generate a buzz after the event.
The dedicated lifestyle team secured an extensive guest list for the event, exceeding attendee targets set by the client, with high-profile celebrity guests including Casper Ruud, Lady Eliza and Lady Amelia Spencer, Jamie Murray, Laura Robson and Lilah Parsons. Top-tier press attendees including Bloomberg, Conde Nast Traveller, VOGUE, The Independent and Glamour. Alongside the event, a full successful gifting programme was also executed for press/influencer/celebrities to promote the collaboration. Outstanding press coverage was obtained across the campaign, with full-page features landing in Vanity Fair, Mail Online, Conde Nast Traveller, HELLO! and Bloomberg, amongst others. As well as ample social media coverage from notable celebrity and influencer event attendees.
