The Brief

Showcase Omicron Hotel Group’s luxury, wellness, and lifestyle offerings through an integrated PR, events, and influencer-led campaign, positioning the group as a benchmark in premium hospitality experiences.

The Strategy

The Lifestyle Agency curated immersive lifestyle experiences that brought Omicron’s luxury and wellness ethos to life. By combining seasonal campaigns with carefully tailored influencer collaborations and targeted media outreach, the initiative emphasised authentic engagement, storytelling, and high-quality visibility. Influencers and media were invited to experience the group’s offerings firsthand, ensuring coverage captured the richness of Omicron’s premium experiences across multiple digital and print platforms.

Experience, Media & Influencer Engagement

Influencers were strategically selected and integrated into campaigns, sharing authentic content that highlighted Omicron’s luxury stays, wellness retreats, and curated experiences. Media outreach secured coverage in top-tier publications including Condé Nast Traveller, Elle, Hello!, Travel + Leisure, Time Out, National Express Travel, and Sheerluxe, reinforcing Omicron’s positioning as a leader in luxury hospitality.

Every touchpoint, from curated influencer experiences to press-ready events, was designed to feel exclusive and highly shareable, creating a seamless narrative across social media, digital, and traditional channels. Professional photography and videography captured experiences in real time, producing assets for long-term content distribution and ongoing audience engagement.

Awards & Recognition

In parallel, TLA managed awards submissions and recognition campaigns, securing accolades such as the 2022–2025 Traveller’s Choice Awards by Condé Nast, further validating Omicron’s reputation in luxury hospitality.

Results at a Glance

The campaign generated 112 high-quality pieces of coverage across press, influencer, and digital channels, reaching a combined audience of 124 million. Engagement across social platforms and influencer content contributed to a significant impact, positioning Omicron Hotel Group as a leader in premium lifestyle, wellness, and luxury hospitality experiences, while strengthening brand credibility and long-term audience connection.