Omicron Hotel Group’s luxury, wellness, and lifestyle experiences were showcased through a comprehensive PR and influencer campaign led by The Lifestyle Agency. The initiative generated 76 high-quality pieces of coverage and reached an estimated 124 million audiences. Carefully curated influencers contributed authentic, high-value content highlighting the group’s premium offerings across multiple channels.

TLA’s approach combined targeted media outreach, tailored influencer collaborations, and seasonal campaigns. Press activity included curated releases, media kits, and approvals to ensure coverage aligned with Omicron’s brand positioning, while influencer content highlighted luxury experiences and wellness offerings in an engaging and authentic way. Coverage appeared in Condé Nast Traveller, Elle, Hello!, Travel + Leisure, Time Out, National Express Travel, and Sheerluxe, reinforcing Omicron’s reputation as a leader in luxury hospitality.

In addition, The Lifestyle Agency managed awards submissions and recognition campaigns, securing accolades such as the 2022–2025 Traveller’s Choice Awards by Condé Nast. By integrating media relations, influencer partnerships, and awards strategy, TLA strengthened Omicron’s visibility, credibility, and engagement with high-value audiences, positioning the group as a benchmark in premium hospitality experiences.