The Lifestyle Agency had the pleasure of hosting the launch of AAFETTI’s W Collection, inspired by the Summer Solstice, in an intimate and elevated setting that combined fashion, fine dining, influencer marketing, and event production to deliver measurable brand impact. Set 18 floors above London at Cé La Vi, Paddington, the event brought together 15 highly targeted influencers and leads from the fashion world, generating 92 pieces of coverage across online, offline, and social channels. This coverage reached an estimated 902K views, a total audience of 10 million, and drove over 100K engagements, demonstrating strong ROI through amplified brand visibility and high-quality media impressions.

The W Collection was revealed through a runway presentation seamlessly integrated into a five-course dinner, allowing each piece to be experienced up close and in motion, reinforcing AAFETTI’s philosophy of couture as deeply personal and wearable. Hundreds of hours of handwork go into each design, reflecting the brand’s ethos of balancing strength with softness, and joy with depth. Photography and videography captured the evening for press, social media, and long-term brand assets, creating content that extends the impact well beyond the live event.

The launch positioned the W Collection as a benchmark for creativity, craftsmanship, and intentional design, celebrating attainable rarity, couture that is intimate, expressive, and resonant. TLA was honoured to deliver an immersive AAFETTI experience that combined influencer engagement, events expertise, and strategic storytelling, bringing AAFETTI’s vision to life while achieving tangible media impact, audience engagement, and lasting brand amplification.

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