A press and corporate event strategy to launch the restaurant.

The Lifestyle Agency was appointed to launch the first UK outpost of award-winning Australian and South African restaurant brand The Meat & Wine Co in Mayfair, London. Agency provided a Press and Corporate Event strategy to launch the restaurant.

The dedicated restaurant & hospitality team drew on their extensive industry knowledge and contacts to ensure a spate of opening mentions across the national, London, consumer and trade media, and to launch a comprehensive review programme with top-tier media. TLA also engaged PA and concierge lifestyle agencies The PA Club, Adoreum and InnerPlace to hold exclusive member events at the restaurant, putting it firmly on the radar of Mayfair’s corporate and social elite.

TLA targeted luxury, top-tier media to introduce them to The Meat & Wine Co and its exceptional food and drink offering, and delivered on securing outstanding press coverage landing in GQ, Vanity Fair, Forbes, Country & Town House, Dine Out Magazine, London Eater, The Observer and The Week.