The dedicated lifestyle team at TLA managed and executed a successful PR and influencer campaign, across a 6-month period, promoting all aspects of the renowned restaurant for the summer season. This included the fresh, zero-waste menu, the outdoor bar and the Nōema band, as well as the HOFA gallery, whereby the walls of the former Nōema store were embellished with a myriad of breathtaking artwork.
TLA targeted luxury, top-tier, international media to introduce them to Nōema and its high-quality offerings and secured outstanding media visits and press coverage including:
The team also secured an extensive selection of high-end, notable, international influencer guests at Nōema and obtained ample social media coverage for the restaurant.
Total press and influencer eyes on the campaign reached over 50 million.
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The dedicated lifestyle team at TLA managed and executed a successful PR and influencer campaign, across a 6-month period, promoting all aspects of the renowned restaurant for the summer season. This included the fresh, zero-waste menu, the outdoor bar and the Nōema band, as well as the HOFA gallery, whereby the walls of the former Nōema store were embellished with a myriad of breathtaking artwork.
Total press and influencer eyes on the campaign reached over 50 million.