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The Lifestyle Agency was appointed to launch B London, an exclusive nightclub located in the heart of South Kensington. TLA provided a PR & Influencer campaign, alongside a VIP-only launch event for the club, to increase awareness via the media with exposure pre and post-launch. The primary objective of TLA’s campaign was to position the club as the ultimate symbol of redefined luxury and sophistication and bring nightclubbing glory back to South Kensington. The secondary objective was to create buzz, generate excitement, and entice individuals to become members. Now, B London sees A-List guests such as, Lottie Moss, Lady Victoria Hervey, Emma Weymouth, Hugo Taylor, Oli Proudlock, Lady Violet Manners, Lady Emily Compton walk through its doors alongside a sold-out membership within the first two weeks of opening.
The dedicated lifestyle team promoted all aspects of the club, including Cubanista, the South American-inspired speakeasy cocktail bar hidden inside B London. Top-tier beverage and lifestyle press were invited to enjoy Cubanista's unique cocktail menu, created by Co-Founder Steve Manktelow. TLA also honed in on creating noise around the Metaverse replica of the nightclub in partnership with Cacadus, the first and only of its kind. TLA strategically engaged with influencers, celebrities, and influential media outlets to amplify B London’s brand message. The team offered exclusive invitations to notable personalities, encouraging them to visit the club, experience its offerings, and share their experiences on social media.
TLA targeted top-tier media to introduce them to B London and secured outstanding press coverage, including double-page interviews for the nightclubs Founders in the Evening Standard, The Daily Telegraph, Knightsbridge Magazine and a four-page interview spread in Tatler. Alongside these interviews, TLA secured features in the Daily Mail, The Times, Sunday Times, Country & Town House, SheerLuxe, Vanity Fair and British GQ, amongst others.
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The Lifestyle Agency was appointed to launch B London, an exclusive nightclub located in the heart of South Kensington. TLA provided a PR & Influencer campaign, alongside a VIP-only launch event for the club, to increase awareness via the media with exposure pre and post-launch. The primary objective of TLA’s campaign was to position the club as the ultimate symbol of redefined luxury and sophistication and bring nightclubbing glory back to South Kensington. The secondary objective was to create buzz, generate excitement, and entice individuals to become members. Now, B London sees A-List guests such as, Lottie Moss, Lady Victoria Hervey, Emma Weymouth, Hugo Taylor, Oli Proudlock, Lady Violet Manners, Lady Emily Compton walk through its doors alongside a sold-out membership within the first two weeks of opening.
The dedicated lifestyle team promoted all aspects of the club, including Cubanista, the South American-inspired speakeasy cocktail bar hidden inside B London. Top-tier beverage and lifestyle press were invited to enjoy Cubanista's unique cocktail menu, created by Co-Founder Steve Manktelow. TLA also honed in on creating noise around the Metaverse replica of the nightclub in partnership with Cacadus, the first and only of its kind. TLA strategically engaged with influencers, celebrities, and influential media outlets to amplify B London’s brand message. The team offered exclusive invitations to notable personalities, encouraging them to visit the club, experience its offerings, and share their experiences on social media.
TLA targeted top-tier media to introduce them to B London and secured outstanding press coverage, including double-page interviews for the nightclubs Founders in the Evening Standard, The Daily Telegraph, Knightsbridge Magazine and a four-page interview spread in Tatler. Alongside these interviews, TLA secured features in the Daily Mail, The Times, Sunday Times, Country & Town House, SheerLuxe, Vanity Fair and British GQ, amongst others.
