Case Study

The Body Lab

Digital & Social Media
Influencer Engagement
Content Creation

Case Study

Tom Kerridge x Wilderness Reserve

Events & Experiences

Case Study

Blue Marlin Ibiza

Content Strategy
Influencer Engagement
Media Relations

Case Study

Stoli Vodka LGBT Campaign

Influencer Engagement

Case Study

Unity Performance Lab

Influencer Engagement

Case Study

Cask 88

Influencer Engagement
Content Strategy
Digital & Social Media
Media Relations

Case Study

Athletic Propulsion Labs

Content Strategy

Case Study

Naran Automotive

Events & Experiences

Case Study

Axel Arigato

Content Strategy
Media Relations

Case Study

Fraser X Bombardier X Monaco SBM

Media Relations
Influencer Engagement
Partnerships & Alliances

Case Study

Jöttnar

Digital & Social Media

Case Study

Relais & Châteaux

Digital & Social Media
Influencer Engagement
Media Relations
Content Strategy
Strategic Brand Consultancy

Case Study

BXR

Media Relations
Strategic Brand Consultancy
Content Strategy

Case Study

Vail Resorts

Media Relations
Digital & Social Media
Strategic Brand Consultancy

Case Study

Fraser Yachts

Content Creation

Case Study

Giannino Mayfair

Content Strategy

Case Study

Ted's Grooming Room

Content Strategy

Case Study

Universal Music x Pavarotti x David Linley

Content Strategy
Influencer Engagement
Digital & Social Media
Media Relations

Case Study

Chalet Edelweiss

Content Strategy

Case Study

Bloom

Influencer Engagement
Content Strategy
Partnerships & Alliances

The Body Lab

The Lifestyle Agency was appointed to launch the world-class wellness facility, The Body Lab in Kensington, London. Agency provided a Press, Social/ Digital, Influencer, collaborative and celebrity-focused campaign to launch the brand.

The dedicated lifestyle team promoted all aspects of their advanced offerings in wellness and next-generation of recovery treatments at the high-end, state-of-the-art facility. This included the Hyperbaric Hydroxy AirPod, Cryotherapy Dual Chamber and Float Tank, plus their pioneering gym and expert practitioners.

TLA targeted luxury, top-tier media to introduce them to The Body Lab and its 5-star wellness facilities and delivered on securing outstanding press coverage landing in VOGUE, The Times, Daily Telegraph, GQ, Sunday Times Style, Vanity Fair, Metro and National Geographic Traveller with over 50 pierces of coverage.

TLA & Wilderness Reserve partner with Michelin-star chef, Tom Kerridge

The Lifestyle Agency hosted the exclusive Wilderness Reserve x Tom Kerridge Bonfire Fire Feast. The press event saw Wilderness Reserve partner with Michelin-star chef, Tom Kerridge, to hold a 24-hour sensory escape to a peaceful corner of the Suffolk countryside for an exhilarating bonfire night.

During the day, guests experienced a range of outdoor activities, led by rangers, from archery and axe-throwing to wild swimming and rejuvenating spa treatments. The evening was spent amidst the estate’s ancient woodlands for an immersive open-fire feast dining experience by Tom Kerridge, alongside fire performers and live musicians under the night sky.

The dedicated lifestyle team secured attendance from top-tier media at the exclusive event resulting in increased brand awareness and media exposure for Wilderness Reserve. Press in attendance included the FT, Vanity Fair, Harper's Bazaar, CN Traveller, Robb Report, The Times, Forbes, Evening Standard, BA High Life and The Luxury Channel.

Taking to new heights

The Lifestyle Agency was recruited to represent the Blue Marlin Ibiza group, which pioneered the multi-concept day-to-night beach club format in Ibiza, cementing its status at the forefront of the beach club scene and becoming a global lifestyle brand.

The Lifestyle Agency led the PR and influencer activity, supporting the Blue Marlin Ibiza summer opening weekend, a two-day grand-opening extravaganza to celebrate the start of a mesmerising summer, Blue Marlin Ibiza Pop-Up Beach Club at the Cannes Film Festival, the opening of the Blue Marlin Ibiza in Mexico, which included five warm-up events throughout the summer, with first-class international DJs before the grand opening, and the Blue Marlin Ibiza London pop up in partnership with Moet & Chandon and Dom Perignon, Rebel and Belevdere Vodka, launching in London Fashion Week.

Over 50 pieces of national and international coverage was secured, including Conde Nast Traveller, Daily Mail, Evening Standard, Glamour Magazine, The Handbook and many more.

Celebrating the launch of Stoli Vodka and the Harvey Milk Foundation’s

To raise awareness and celebrate the launch of Stoli Vodka and the Harvey Milk Foundation’s limited edition LGBT bottle in the UK.

TLA targeted all mainstream news and drinks trade press with the announcement of the launch, creating a buzz within the media and bringing the news to the public’s consciousness. TLA also gifted a selected number of LGBT champions at top tier press and influencers to continue to share the news and maintain the excitement throughout the campaign.

TLA successfully placed news of the limited-edition bottle in both specialist drinks trade and lifestyle publications. In the first week alone, of the campaign, we served over 4.7M impressions, reaching 2M unique users and over 750,000 readers across online pieces of coverage. This unprecedented digital reach helped to ramp up brand awareness, not only for the LGBT bottle but for general Stoli brand awareness, resulting in a complete sell-out of all 4000 units placed within Sainsbury’s, Tesco and Waitrose stores around the UK being sold out by the end of the month.‍

To launch a range of u ultra supplements

To launch unity performance lab’s range of u ultra supplements, placing emphasis on its efficacy as a powerful range of performance boosters. TLA's mission was to position the range as a science-backed, full-spectrum product designed by and for athletes.

TLA's approach involved targeting product-focused placement in the national and lifestyle press while putting Mathieu forward for a number of interviews and broadcast speaking opportunities.

TLA successfully secured 169 pieces of coverage, reaching an estimated 67 million consumers. this includes Sky Sports news and online, Press Association, Evening Standard, the Times radio, Men's Fitness, Metro, Runner's World, Cycling plus among many others.

To drive awareness of the cask 88 brand and of their whisky bottlings.

to drive awareness of the cask 88 brand and of their whisky bottlings.

TLA included a combination of editorial pitching, presentation of partnership options, research into profiling opportunities and organisation of press trips to engage in conversations with key journalists across the lifestyle and drinks press

TLA positioned cask 88 as a premium and refined whisky brand dedicated to a high-quality drinking experience - securing nearly 30 pieces of coverage in the likes of The Times, The Week, Heat, Departures and Elite Traveler.

Create a soft launch in the UK for the biggest sneaker brand in the States

Based in LA and already a big player across the other side of the Atlantic, APL Founders and twin brother duo Adam & Ryan Goldston have several accolades to their names. The pair are part of Forbes 30 under 30, have been honoured at the White House and their innovative Load ’N Launch technology had them banned from the NBA for providing an ‘undue competitive advantage’. The brand is able to call major celebrities as their biggest fans, with Adam & Ryan rubbing shoulders with the cultural and fashion elite. TLA was tasked with a project to launch arguably the biggest sneaker brand in the States, to a new audience in the UK.

TLA worked with the brand on a series of ‘moments’ for the UK press, carving up the media landscape to ensure maximum exposure, precise narrative and divided attention. Among these moments were a global collaboration with Star Wars Lucas Film, a partnership with the Williams Formula 1 racing team, and a series of introductory interviews during a press junket for Adam & Ryan in London. TLA also launched a gifting program that saw over 30 VIPs and influencers sporting the brand and waxing lyrical on social media.

Interviews in Vogue Business, Monocle 24 Radio, BA High Life, Industry London, Drapers & WWD.Inclusions on Instagram from top influencers in the UK and a plethora of product support across leading fashion titles such as Esquire, Women’s Health, Gentleman’s Journal, Stylist and Marie Claire.

To lead the campaign for the launch of the world's most revolutionary hypercar, the 'Naran'.

To lead the campaign for Naran Automotive and the launch of the world's most revolutionary hypercar, the 'Naran'. Pioneering with high-class engineering, opulent luxury, striking design and world class innovation, TLA was responsible to handling all UK and international press, with a key focus on HNW/UNHW targeted media.

In order to successfully launch Naran Automotive and generate brand awareness amongst the UHNW consumer base, TLA utilised it's network of top-tier and ultra luxury contacts to introduce the project, its key USP's and long-term initiatives, sparking interest from a number of publications. As well, TLA strategised the brands social channels, positioning Naran Automotive and its exclusive members club, the '108 Club', as the next most desirable automotive brand.

TLA successfully placed interview features in a number of well regarded lifestyle and automotive titles including Telegraph Luxury, Top Gear and Robb Report, as well as securing interest from the likes of GQ, Bloomberg, Wallpaper*, Square Mile and Financial Times How to Spend it.

Keep your feet sweet

To launch an exciting new sneaker brand into the UK market, carving out a position in a busy landscape between the major brands.

Work with specialist influencers, publications and social media outlets to create a massive buzz around Axel Arigato (securing over 50 pieces of leading print and online coverage) across the UK and into Europe.

The campaign was such a success that Axel Arigato went from launch phase (available online only) to bricks and mortar on Soho’s prime shopping street (Broadwick Street) in 12 months.

To create the first ever ‘Live like a Billionaire’ series

To create the first-ever ‘Live like a Billionaire’ series for our clients by collaborating with each other.

Organised for six major press outlets to travel with the brand, flying via a Bombardier private jet to Nice Airport, before being helicoptered to Monaco to enjoy a private lunch on deck a Fraser Yacht. Following a relaxing day on board, the journalists were chauffeured in convoy to Hotel Hermitage (Owned by Monaco SBM) for the night. The evening included a VIP trip the Casino Monte-Carlo.

Six incredible print features included large and prolific write-ups of the combined trip, but also all individual partners had stand-alone pieces.

To position Jöttnar as the leading British mountain wear brand and communicate the story of their heritage as a key USP.

Jöttnar’s mountain apparel has been worn by the brands world-class Pro-Team of skiers, climbers and BASE jumpers to conquer some of nature’s most brutal giants. TLA utilised the USP’s of Jöttnar’s research and pro-team to arrange entrepreneurial-focused interviews, secure product placement for the 2018-19 winter season and seed film content of BASE jumper, Tim Howell completing a series of adrenaline fuelling, never before jumped peak exits.

TLA successfully placed Jöttnar as one of the UK’s premium mountain wear brands. TLA utilised the Pro-Team’s verification of each product’s quality that had been tried and tested, to elevate the Jöttnar brand, generate a key selling point to the consumer and attract a strong audience of ski and winter sport enthusiasts, globally. TLA achieved a monumental number of features and film seeding which went internationally viral.

Revamping the prestigious and renowned Relais Chateau for the modern world

TLA was appointed to handle the global public relations, updating and modernising the image of Relais & Châteaux, one of the largest associations of individually owned and operated luxury hotels and restaurants, amassing 560 properties at the time.

During the two year project, TLA changed media and public perception of key hotels and the global brand through key features, interviews, events, media meetings, press trips and fashion shoots. Landing coverage in luxury titles such as FT How to Spend It, Harper’s Bazaar, The Telegraph, GQ, Country & Townhouse and many more.

In total, TLA successfully managed three press trips, four European events, two fashion shoots, 52 individual press visits and nine brand partnerships, securing over 150 pieces of coverage.

A KNOCKOUT CAMPAIGN FOR BXR GYMS

To launch an unknown brand into the competitive London fitness market and alter consumer perceptions of boxing as an intimidating and male-dominated sport.

TLA focussed on lifestyle media outside of the standard fitness sphere to target an audience susceptible to changing perceptions around boxing and to draw in a new audience. TLA capitalised on current trends, including Victoria Secret models using boxing as part of their regime. TLA focussed on the interiors, the collaborations and the background story of BXR, including Anthony Joshua, to ensure that BXR became a comprehensive brand that stood for much more than a gym.

TLA successfully positioned BXR as one of London’s most elite boxing gyms. BXR experienced full classes and an extensive waiting list resulting in increased membership fees due to high demand. TLA ensured that BXR was not only seen as a top boxing gym, but became a social hub in its own right, a place to see and be seen in London.

The ski savvy option

To position skiing in the USA as preferential to Europe, promoting Vail’s expansive portfolio ensuring that Vail’s acquisitions of new resorts e.g. Whistler are positively communicated to media.

Utilised UK ski media knowledge of poor snow conditions,increased pass costs etc in Europe to demonstrate to the wider lifestyle media that skiing in USA is the ‘ski savvy’ option. TLA did this through a big media event with gifting from Canada and clear messaging about the takeover, ensuring that all media were aware of the positive outcomes.TLA positioned CEO Rob Katz as a forward-thinking, philanthropic leader by ensuring that he was commenting in national articles on the environment.

TLA positioned Vail as ‘The Big Friendly Giant’ communicating their exceptional environmental and philanthropic efforts. Vail’s acquisitions were positively received across the mediaTLA secured more personal pieces on Rob Katz to communicate his personality and remove the harsh business persona of the company. TLA hosted a press trip to Park City to demonstrate why USA offers better skiing than Europe. The trip resulted in feature-length pieces of coverage.

Fraser Yachts Collaboration

To increase exposure of the brand within the lifestyle market. Fraser are well known among yacht enthusiasts but wanted to extend their reach to a broader, affluent audience

TLA utilised its network of brands to partner Fraser with top luxury companies such as Bombardier to showcase the lifestyle of a yacht owner thus creating an aspirational appeal to a broader audience.TLA set out to make Fraser’s new CEO the key spokesperson for the yacht industry ensuring that his experience was communicated to position Fraser as a market leader.

Further to full pages in the Financial Time How to Spend it and triple page spreads in magazine’s such as The Gentleman’s Journal, Fraser was approached by a number of companies within the industry to provide insight into the market.TLA effectively positioned Fraser through image led pieces in glossy consumer and online titles enabling Fraser to make contact with the next generation of yacht owners/charters thus securing increased stability for the company’s future. TLA also secured a number of charters for Fraser as a direct result of the campaign.

Launch the iconic Milaniese restaurant onto the bursting London culinary scene.

TLA secured a collective of top tier journalists to attend dinner during the soft launch and reviews in all of the key culinary media publications. Positioning the restaurant as key addition to London's food scene and amplifying the restaurant's messaging as a globally renowned establishment serving the very best Italian dishes inspired by traditional Italian home-cooking.

TLA secured coverage in authoritative top-tier food and lifestyle titles the likes of The Spectator, Evening Standard and Town & Country, as well as national titles the likes of The Telegraph and iNews. Launching a restaurant in the midst of a pandemic was no mean feat, however a total of 25 pieces of coverage was secured, with an online readership of 97.9M with 135K estimated coverage views.

Ted’s Grooming Room Editorial Campaign

TLA was tasked with expanding the reach of Ted’s Grooming Room in the UK to help increase the brand’s exposure and consumer base throughout London.

TLA reached out to their network of top-tier lifestyle and grooming journalists to invite them to experience Ted’s Grooming Room first-hand in exchange for a review. TLA also invited several relevant influencers to experience Ted’s Grooming Room in order to increase brand awareness across social media and with the target consumer specifically.

TLA secured editorial coverage in the likes of GQ, Esquire, Gentleman’s Journal, Evening Standard and BA High Life – among others. Throughout the campaign, TLA reached an audience of 36,175,945 in editorial coverage alone, and a further 1,000,000 via social media. TLA successfully ensured that Ted’s Grooming Room is recognised as one of the best barbers in the city of London.

To collaborate Universal Music/Decca Luxe, David Linley and The Luciano Pavarotti Foundation

To collaborate Universal Music/Decca Luxe, David Linley and The Luciano Pavarotti Foundation to create ‘Life In Art’, the first in a series of artists immortalised in music, art and technology.

First initiative: To fill an unforgettable press trip to Venice and Modena to visit with Nicoletta Pavarotti. Agency partnered with Private Fly Jets and The Gritti Palace to ensure an incredible journey. Key A-list media titles enjoyed a life changing changing experience.Second initiative: To create bespoke pitches for individual publications whose target reader is of HNW/UHNW status and generate coverage across a number of top-tier titles.

Over 30 pieces of coverage featured in publications that target UHNWI’s in the UK, China, Singapore and the Middle East, generating over one million pounds worth of coverage.

To launch the largest private chalet in the Alp’s

To launch the largest private chalet in the Alp’s (as it was when launched) and create an incredible press trip for top-tier titles, which would result in a massive buzz around Chalet Edelweiss and subsequent rental from HNW/ UHNWI guests for that very same season.

TLA hand-picked 13 leading publications whose readership was made up of our target audience from the likes of Financial Times / Condé Nast / The Telegraph / Billionaire / Forbes (amongst others). We also brought a leading private members club (based in Berkley Square) to host the chalet’s very own nightclub for one evening, which included arranging sponsorship by Moët Champagne.

At the time, the largest ski press trip (13 individual publications) successfully resulting in double page spreads across our targeted media. The end result, Chalet Edelweiss full for the season (including the year after).

To position bloom as the number one, luxury flower delivery service

To position bloom as the number one, luxury flower delivery service, bringing their sustainability credentials front of mind through product placement and profile-led editorial features, with an online focus. The campaigns includes Christmas 2021, valentine's day 2022 and mother's day 2022.

TLA has utilised bloom's luxury products, sustainable credentials and strong photography to engage in conversations with some of the top national and lifestyle journalists within the luxury lifestyle and interiors space. TLA has also utilised Larry Walshe's celebrity status to drive a number of commentary opportunities to position him as a leader in the floristry industry. TLA has presented a number of partnership opportunities with select, like-minded brands such as Berkeley International, the Royal Crescent hotel & spa and Penhaligon's.

TLA has secured to date over x60 pieces of coverage in top-tier publications, including: National & Regional: Sunday Times, YOU magazine, Mail online, Telegraph, Independent, Evening Standard, Metro. Lifestyle: Hello, Homes & Gardens, Stylist, Cosmopolitan, GQ, Vogue, Harper's Bazaar, Sheerluxe, Bride magazine, Grazia, OK!