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Case Study

Unity Performance Lab

Influencer Engagement

Case Study

Athletic Propulsion Labs

Content Strategy

Case Study

Cask 88

Influencer Engagement
Content Strategy
Digital & Social Media
Media Relations

Case Study

Stoli Vodka LGBT Campaign

Influencer Engagement

Case Study

Relais & Châteaux

Digital & Social Media
Influencer Engagement
Media Relations
Content Strategy
Strategic Brand Consultancy

Case Study

Axel Arigato

Content Strategy
Media Relations

Case Study

Fraser X Bombardier X Monaco SBM

Media Relations
Influencer Engagement
Partnerships & Alliances

Case Study

BXR

Media Relations
Strategic Brand Consultancy
Content Strategy

Case Study

Naran Automotive

Events & Experiences

Case Study

Fraser Yachts

Content Creation

Case Study

Jöttnar

Digital & Social Media

Case Study

Vail Resorts

Media Relations
Digital & Social Media
Strategic Brand Consultancy

To launch a range of u ultra supplements

To launch unity performance lab’s range of u ultra supplements, placing emphasis on its efficacy as a powerful range of performance boosters. TLA's mission was to position the range as a science-backed, full-spectrum product designed by and for athletes.

TLA's approach involved targeting product-focused placement in the national and lifestyle press while putting Mathieu forward for a number of interviews and broadcast speaking opportunities.

TLA successfully secured 169 pieces of coverage, reaching an estimated 67 million consumers. this includes Sky Sports news and online, Press Association, Evening Standard, the Times radio, Men's Fitness, Metro, Runner's World, Cycling plus among many others.

Create a soft launch in the UK for the biggest sneaker brand in the States

Based in LA and already a big player across the other side of the Atlantic, APL Founders and twin brother duo Adam & Ryan Goldston have several accolades to their names. The pair are part of Forbes 30 under 30, have been honoured at the White House and their innovative Load ’N Launch technology had them banned from the NBA for providing an ‘undue competitive advantage’. The brand is able to call major celebrities as their biggest fans, with Adam & Ryan rubbing shoulders with the cultural and fashion elite. TLA was tasked with a project to launch arguably the biggest sneaker brand in the States, to a new audience in the UK.

TLA worked with the brand on a series of ‘moments’ for the UK press, carving up the media landscape to ensure maximum exposure, precise narrative and divided attention. Among these moments were a global collaboration with Star Wars Lucas Film, a partnership with the Williams Formula 1 racing team, and a series of introductory interviews during a press junket for Adam & Ryan in London. TLA also launched a gifting program that saw over 30 VIPs and influencers sporting the brand and waxing lyrical on social media.

Interviews in Vogue Business, Monocle 24 Radio, BA High Life, Industry London, Drapers & WWD.Inclusions on Instagram from top influencers in the UK and a plethora of product support across leading fashion titles such as Esquire, Women’s Health, Gentleman’s Journal, Stylist and Marie Claire.

To drive awareness of the cask 88 brand and of their whisky bottlings.

to drive awareness of the cask 88 brand and of their whisky bottlings.

TLA included a combination of editorial pitching, presentation of partnership options, research into profiling opportunities and organisation of press trips to engage in conversations with key journalists across the lifestyle and drinks press

TLA positioned cask 88 as a premium and refined whisky brand dedicated to a high-quality drinking experience - securing nearly 30 pieces of coverage in the likes of The Times, The Week, Heat, Departures and Elite Traveler.

Celebrating the launch of Stoli Vodka and the Harvey Milk Foundation’s

To raise awareness and celebrate the launch of Stoli Vodka and the Harvey Milk Foundation’s limited edition LGBT bottle in the UK.

TLA targeted all mainstream news and drinks trade press with the announcement of the launch, creating a buzz within the media and bringing the news to the public’s consciousness. TLA also gifted a selected number of LGBT champions at top tier press and influencers to continue to share the news and maintain the excitement throughout the campaign.

TLA successfully placed news of the limited-edition bottle in both specialist drinks trade and lifestyle publications. In the first week alone, of the campaign, we served over 4.7M impressions, reaching 2M unique users and over 750,000 readers across online pieces of coverage. This unprecedented digital reach helped to ramp up brand awareness, not only for the LGBT bottle but for general Stoli brand awareness, resulting in a complete sell-out of all 4000 units placed within Sainsbury’s, Tesco and Waitrose stores around the UK being sold out by the end of the month.‍

Revamping the prestigious and renowned Relais Chateau for the modern world

TLA was appointed to handle the global public relations, updating and modernising the image of Relais & Châteaux, one of the largest associations of individually owned and operated luxury hotels and restaurants, amassing 560 properties at the time.

During the two year project, TLA changed media and public perception of key hotels and the global brand through key features, interviews, events, media meetings, press trips and fashion shoots. Landing coverage in luxury titles such as FT How to Spend It, Harper’s Bazaar, The Telegraph, GQ, Country & Townhouse and many more.

In total, TLA successfully managed three press trips, four European events, two fashion shoots, 52 individual press visits and nine brand partnerships, securing over 150 pieces of coverage.

Keep your feet sweet

To launch an exciting new sneaker brand into the UK market, carving out a position in a busy landscape between the major brands.

Work with specialist influencers, publications and social media outlets to create a massive buzz around Axel Arigato (securing over 50 pieces of leading print and online coverage) across the UK and into Europe.

The campaign was such a success that Axel Arigato went from launch phase (available online only) to bricks and mortar on Soho’s prime shopping street (Broadwick Street) in 12 months.

To create the first ever ‘Live like a Billionaire’ series

To create the first-ever ‘Live like a Billionaire’ series for our clients by collaborating with each other.

Organised for six major press outlets to travel with the brand, flying via a Bombardier private jet to Nice Airport, before being helicoptered to Monaco to enjoy a private lunch on deck a Fraser Yacht. Following a relaxing day on board, the journalists were chauffeured in convoy to Hotel Hermitage (Owned by Monaco SBM) for the night. The evening included a VIP trip the Casino Monte-Carlo.

Six incredible print features included large and prolific write-ups of the combined trip, but also all individual partners had stand-alone pieces.

A KNOCKOUT CAMPAIGN FOR BXR GYMS

To launch an unknown brand into the competitive London fitness market and alter consumer perceptions of boxing as an intimidating and male-dominated sport.

TLA focussed on lifestyle media outside of the standard fitness sphere to target an audience susceptible to changing perceptions around boxing and to draw in a new audience. TLA capitalised on current trends, including Victoria Secret models using boxing as part of their regime. TLA focussed on the interiors, the collaborations and the background story of BXR, including Anthony Joshua, to ensure that BXR became a comprehensive brand that stood for much more than a gym.

TLA successfully positioned BXR as one of London’s most elite boxing gyms. BXR experienced full classes and an extensive waiting list resulting in increased membership fees due to high demand. TLA ensured that BXR was not only seen as a top boxing gym, but became a social hub in its own right, a place to see and be seen in London.

To lead the campaign for the launch of the world's most revolutionary hypercar, the 'Naran'.

To lead the campaign for Naran Automotive and the launch of the world's most revolutionary hypercar, the 'Naran'. Pioneering with high-class engineering, opulent luxury, striking design and world class innovation, TLA was responsible to handling all UK and international press, with a key focus on HNW/UNHW targeted media.

In order to successfully launch Naran Automotive and generate brand awareness amongst the UHNW consumer base, TLA utilised it's network of top-tier and ultra luxury contacts to introduce the project, its key USP's and long-term initiatives, sparking interest from a number of publications. As well, TLA strategised the brands social channels, positioning Naran Automotive and its exclusive members club, the '108 Club', as the next most desirable automotive brand.

TLA successfully placed interview features in a number of well regarded lifestyle and automotive titles including Telegraph Luxury, Top Gear and Robb Report, as well as securing interest from the likes of GQ, Bloomberg, Wallpaper*, Square Mile and Financial Times How to Spend it.

Fraser Yachts Collaboration

To increase exposure of the brand within the lifestyle market. Fraser are well known among yacht enthusiasts but wanted to extend their reach to a broader, affluent audience

TLA utilised its network of brands to partner Fraser with top luxury companies such as Bombardier to showcase the lifestyle of a yacht owner thus creating an aspirational appeal to a broader audience.TLA set out to make Fraser’s new CEO the key spokesperson for the yacht industry ensuring that his experience was communicated to position Fraser as a market leader.

Further to full pages in the Financial Time How to Spend it and triple page spreads in magazine’s such as The Gentleman’s Journal, Fraser was approached by a number of companies within the industry to provide insight into the market.TLA effectively positioned Fraser through image led pieces in glossy consumer and online titles enabling Fraser to make contact with the next generation of yacht owners/charters thus securing increased stability for the company’s future. TLA also secured a number of charters for Fraser as a direct result of the campaign.

To position Jöttnar as the leading British mountain wear brand and communicate the story of their heritage as a key USP.

Jöttnar’s mountain apparel has been worn by the brands world-class Pro-Team of skiers, climbers and BASE jumpers to conquer some of nature’s most brutal giants. TLA utilised the USP’s of Jöttnar’s research and pro-team to arrange entrepreneurial-focused interviews, secure product placement for the 2018-19 winter season and seed film content of BASE jumper, Tim Howell completing a series of adrenaline fuelling, never before jumped peak exits.

TLA successfully placed Jöttnar as one of the UK’s premium mountain wear brands. TLA utilised the Pro-Team’s verification of each product’s quality that had been tried and tested, to elevate the Jöttnar brand, generate a key selling point to the consumer and attract a strong audience of ski and winter sport enthusiasts, globally. TLA achieved a monumental number of features and film seeding which went internationally viral.

The ski savvy option

To position skiing in the USA as preferential to Europe, promoting Vail’s expansive portfolio ensuring that Vail’s acquisitions of new resorts e.g. Whistler are positively communicated to media.

Utilised UK ski media knowledge of poor snow conditions,increased pass costs etc in Europe to demonstrate to the wider lifestyle media that skiing in USA is the ‘ski savvy’ option. TLA did this through a big media event with gifting from Canada and clear messaging about the takeover, ensuring that all media were aware of the positive outcomes.TLA positioned CEO Rob Katz as a forward-thinking, philanthropic leader by ensuring that he was commenting in national articles on the environment.

TLA positioned Vail as ‘The Big Friendly Giant’ communicating their exceptional environmental and philanthropic efforts. Vail’s acquisitions were positively received across the mediaTLA secured more personal pieces on Rob Katz to communicate his personality and remove the harsh business persona of the company. TLA hosted a press trip to Park City to demonstrate why USA offers better skiing than Europe. The trip resulted in feature-length pieces of coverage.