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The Lifestyle Agency was appointed to launch The Rex Rooms, a highly anticipated new opening in Chelsea, set on the original site of the iconic 151 Club. The brief was to deliver a strategic PR, influencer, and media campaign to position The Rex Rooms as the capital’s next go-to destination for elevated nightlife, blending music, mixology, and members' club culture under one roof.
The Lifestyle Agency was appointed to launch The Rex Rooms, a highly anticipated new opening in Chelsea, set on the original site of the iconic 151 Club. The brief was to deliver a strategic PR, influencer, and media campaign to position The Rex Rooms as the capital’s next go-to destination for elevated nightlife, blending music, mixology, and members' club culture under one roof.The agency was tasked with positioning The Rex Rooms as an innovative and culturally relevant venue that celebrates London’s heritage while setting a new standard for luxury nightlife. The launch strategy focused on generating high-impact pre-launch buzz, media and VIP attendance at launch, and building long-term awareness through sustained influencer partnerships and editorial storytelling.The dedicated lifestyle team at TLA rolled out a phased media campaign, highlighting the venue’s distinct identity and story from its historical roots on the King’s Road to its bold new direction in sound, design, and curated experiences.In the lead-up to the opening, exclusive previews were arranged for select media and opinion leaders.
TLA secured high-impact editorial coverage across a mix of national media, London lifestyle titles, and culture-focused platforms, with highlights including- Spears, Vanity Fair, BBC London radio, Evening Standard, Country and Town House and Daily Mail. The campaign generated a combined audience reach of over 1.17 billion, significantly elevating the profile of The Rex Rooms across digital, print, and social media platforms.Following the campaign, The Rex Rooms has rapidly established itself as Chelsea’s new cultural hub, with strong media visibility, organic social coverage, and growing brand awareness among London’s tastemaker set.
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The Lifestyle Agency was appointed to launch The Rex Rooms, a highly anticipated new opening in Chelsea, set on the original site of the iconic 151 Club. The brief was to deliver a strategic PR, influencer, and media campaign to position The Rex Rooms as the capital’s next go-to destination for elevated nightlife, blending music, mixology, and members' club culture under one roof.
The Lifestyle Agency was appointed to launch The Rex Rooms, a highly anticipated new opening in Chelsea, set on the original site of the iconic 151 Club. The brief was to deliver a strategic PR, influencer, and media campaign to position The Rex Rooms as the capital’s next go-to destination for elevated nightlife, blending music, mixology, and members' club culture under one roof.The agency was tasked with positioning The Rex Rooms as an innovative and culturally relevant venue that celebrates London’s heritage while setting a new standard for luxury nightlife. The launch strategy focused on generating high-impact pre-launch buzz, media and VIP attendance at launch, and building long-term awareness through sustained influencer partnerships and editorial storytelling.The dedicated lifestyle team at TLA rolled out a phased media campaign, highlighting the venue’s distinct identity and story from its historical roots on the King’s Road to its bold new direction in sound, design, and curated experiences.In the lead-up to the opening, exclusive previews were arranged for select media and opinion leaders.
TLA secured high-impact editorial coverage across a mix of national media, London lifestyle titles, and culture-focused platforms, with highlights including- Spears, Vanity Fair, BBC London radio, Evening Standard, Country and Town House and Daily Mail. The campaign generated a combined audience reach of over 1.17 billion, significantly elevating the profile of The Rex Rooms across digital, print, and social media platforms.Following the campaign, The Rex Rooms has rapidly established itself as Chelsea’s new cultural hub, with strong media visibility, organic social coverage, and growing brand awareness among London’s tastemaker set.
