To drive awareness of the Cask 88 brand and their whisky bottlings.

To drive awareness of the cask 88 brand and of their whisky bottlings.

TLA included a combination of editorial pitching, presentation of partnership options, research into profiling opportunities and organisation of press trips to engage in conversations with key journalists across the lifestyle and drinks press

TLA positioned cask 88 as a premium and refined whisky brand dedicated to a high-quality drinking experience - securing nearly 30 pieces of coverage in the likes of The Times, The Week, Heat, Departures and Elite Traveler.