To raise awareness and celebrate the launch of Stoli Vodka and the Harvey Milk Foundation’s limited edition LGBT bottle in the UK.
TLA successfully placed news of the limited-edition bottle in both specialist drinks trade and lifestyle publications. In the first week alone, of the campaign, we served over 4.7M impressions, reaching 2M unique users and over 750,000 readers across online pieces of coverage. This unprecedented digital reach helped to ramp up brand awareness, not only for the LGBT bottle but for general Stoli brand awareness, resulting in a complete sell-out of all 4000 units placed within Sainsbury’s, Tesco and Waitrose stores around the UK being sold out by the end of the month.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
To raise awareness and celebrate the launch of Stoli Vodka and the Harvey Milk Foundation’s limited edition LGBT bottle in the UK.
TLA successfully placed news of the limited-edition bottle in both specialist drinks trade and lifestyle publications. In the first week alone, of the campaign, we served over 4.7M impressions, reaching 2M unique users and over 750,000 readers across online pieces of coverage. This unprecedented digital reach helped to ramp up brand awareness, not only for the LGBT bottle but for general Stoli brand awareness, resulting in a complete sell-out of all 4000 units placed within Sainsbury’s, Tesco and Waitrose stores around the UK being sold out by the end of the month.
