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Based in LA and already a big player across the other side of the Atlantic, APL Founders and twin brother duo Adam & Ryan Goldston have several accolades to their names. The pair are part of Forbes 30 under 30, have been honoured at the White House and their innovative Load ’N Launch technology had them banned from the NBA for providing an ‘undue competitive advantage’. The brand is able to call major celebrities as their biggest fans, with Adam & Ryan rubbing shoulders with the cultural and fashion elite. TLA was tasked with a project to launch arguably the biggest sneaker brand in the States, to a new audience in the UK.
TLA worked with the brand on a series of ‘moments’ for the UK press, carving up the media landscape to ensure maximum exposure, precise narrative and divided attention. Among these moments were a global collaboration with Star Wars Lucas Film, a partnership with the Williams Formula 1 racing team, and a series of introductory interviews during a press junket for Adam & Ryan in London. TLA also launched a gifting program that saw over 30 VIPs and influencers sporting the brand and waxing lyrical on social media.
Interviews in Vogue Business, Monocle 24 Radio, BA High Life, Industry London, Drapers & WWD.Inclusions on Instagram from top influencers in the UK and a plethora of product support across leading fashion titles such as Esquire, Women’s Health, Gentleman’s Journal, Stylist and Marie Claire.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Based in LA and already a big player across the other side of the Atlantic, APL Founders and twin brother duo Adam & Ryan Goldston have several accolades to their names. The pair are part of Forbes 30 under 30, have been honoured at the White House and their innovative Load ’N Launch technology had them banned from the NBA for providing an ‘undue competitive advantage’. The brand is able to call major celebrities as their biggest fans, with Adam & Ryan rubbing shoulders with the cultural and fashion elite. TLA was tasked with a project to launch arguably the biggest sneaker brand in the States, to a new audience in the UK.
TLA worked with the brand on a series of ‘moments’ for the UK press, carving up the media landscape to ensure maximum exposure, precise narrative and divided attention. Among these moments were a global collaboration with Star Wars Lucas Film, a partnership with the Williams Formula 1 racing team, and a series of introductory interviews during a press junket for Adam & Ryan in London. TLA also launched a gifting program that saw over 30 VIPs and influencers sporting the brand and waxing lyrical on social media.
Interviews in Vogue Business, Monocle 24 Radio, BA High Life, Industry London, Drapers & WWD.Inclusions on Instagram from top influencers in the UK and a plethora of product support across leading fashion titles such as Esquire, Women’s Health, Gentleman’s Journal, Stylist and Marie Claire.
