The auction of The Crown Coin: Her Masterpiece, widely regarded as the world’s most valuable coin, required a high-profile campaign that reflected the significance of the piece. Stanley Gibbons Baldwin’s partnered with The Lifestyle Agency to deliver a comprehensive PR and influencer strategy, managing all media outreach, influencer engagement, and content amplification. The campaign generated 28 pieces of high-value coverage, reaching an estimated 1.02 billion audiences. It engaged collectors, luxury enthusiasts, and cultural audiences worldwide, positioning SGB as a leader in historic collectibles while highlighting the coin’s extraordinary rarity, craftsmanship, and cultural significance.

An exclusive preview event invited top-tier press and key influencers to experience the coin first-hand. The event was meticulously curated to reflect the prestige and uniqueness of the masterpiece, allowing attendees to view the coin, meet numismatic experts, and share their experience across networks. This created organic social amplification and generated buzz among both traditional and digital audiences, extending the campaign’s reach beyond standard media coverage.

The multi-layered strategy also included curated media outreach and social content management. Coverage appeared in MSN, Express.co.uk, Yahoo Finance, Robb Report, The Times, Country Life, Spear’s, Metals Mine, and Rapaport, while influencer posts and stories delivered highly engaged, premium audiences. Press releases and briefings were carefully managed to maintain accuracy and prestige, reinforcing SGB’s authority in the collectibles space and ensuring the auction of The Crown Coin received maximum visibility.

Through integrated PR, influencer amplification, and a high-profile preview event, The Lifestyle Agency  helped Stanley Gibbons Baldwin’s and The Crown Coin: Her Masterpiece achieving exceptional reach, engagement, and awareness, and strengthening SGB’s global reputation as a leader in rare and historic collectibles.

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