Taking to new heights

The Lifestyle Agency was recruited to represent the Blue Marlin Ibiza group, which pioneered the multi-concept day-to-night beach club format in Ibiza, cementing its status at the forefront of the beach club scene and becoming a global lifestyle brand.

The Lifestyle Agency led the PR and influencer activity, supporting the Blue Marlin Ibiza summer opening weekend, a two-day grand-opening extravaganza to celebrate the start of a mesmerising summer, Blue Marlin Ibiza Pop-Up Beach Club at the Cannes Film Festival, the opening of the Blue Marlin Ibiza in Mexico, which included five warm-up events throughout the summer, with first-class international DJs before the grand opening, and the Blue Marlin Ibiza London pop up in partnership with Moet & Chandon and Dom Perignon, Rebel and Belevdere Vodka, launching in London Fashion Week.

Over 50 pieces of national and international coverage was secured, including Conde Nast Traveller, Daily Mail, Evening Standard, Glamour Magazine, The Handbook and many more.