To launch a range of u ultra supplements

To launch unity performance lab’s range of u ultra supplements, placing emphasis on its efficacy as a powerful range of performance boosters. TLA's mission was to position the range as a science-backed, full-spectrum product designed by and for athletes.

TLA's approach involved targeting product-focused placement in the national and lifestyle press while putting Mathieu forward for a number of interviews and broadcast speaking opportunities.

TLA successfully secured 169 pieces of coverage, reaching an estimated 67 million consumers. this includes Sky Sports news and online, Press Association, Evening Standard, the Times radio, Men's Fitness, Metro, Runner's World, Cycling plus among many others.