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The Lifestyle Agency worked with the landmark hotel, The Royal Crescent Hotel & Spa for an impressive five years. Throughout this period, the dedicated lifestyle team launched successful influencer campaigns, hosted numerous launch events and secured outstanding national and international press coverage, with extensive and detailed coverage landing in VOGUE, Conde Nast Traveller, The Daily Telegraph, The Times, Tatler, Olive Magazine, Sheerluxe, Country & Town House, The Independent and Harper’s Bazaar, to name a few.
TLA has utilised the hotel's key drivers to curate and deliver standout story angles and engage in national and trade conversations, whilst ultimately promoting The Royal Crescent Hotel & Spa as the number one British travel destination. To further elevate the hotel's 'Best of British' angle, TLA has managed a number of partnership opportunities with select, like-minded brands to increase reach and engagement via brand association. Examples include Farrow & Ball, Penhaligon's, Sipsmith Gin, Taittinger Champagne, Pride of Britain and Temple Spa.
The results of the campaign have been exceptional and there has been a noticeable increase in hotel bookings throughout the period, highlighting TLA’s success at promoting and positioning the hotel as the number one British travel destination.Total coverage secured for The Royal Crescent Hotel & Spa during this period exceeded 600 pieces on and offline and total reach exceeded 500 million. From August 2022 – July 2023 vs August 2021 – July 2022, there was a 373% increase in website traffic, representing the success of the PR campaign.
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The Lifestyle Agency worked with the landmark hotel, The Royal Crescent Hotel & Spa for an impressive five years. Throughout this period, the dedicated lifestyle team launched successful influencer campaigns, hosted numerous launch events and secured outstanding national and international press coverage, with extensive and detailed coverage landing in VOGUE, Conde Nast Traveller, The Daily Telegraph, The Times, Tatler, Olive Magazine, Sheerluxe, Country & Town House, The Independent and Harper’s Bazaar, to name a few.
TLA has utilised the hotel's key drivers to curate and deliver standout story angles and engage in national and trade conversations, whilst ultimately promoting The Royal Crescent Hotel & Spa as the number one British travel destination. To further elevate the hotel's 'Best of British' angle, TLA has managed a number of partnership opportunities with select, like-minded brands to increase reach and engagement via brand association. Examples include Farrow & Ball, Penhaligon's, Sipsmith Gin, Taittinger Champagne, Pride of Britain and Temple Spa.
The results of the campaign have been exceptional and there has been a noticeable increase in hotel bookings throughout the period, highlighting TLA’s success at promoting and positioning the hotel as the number one British travel destination.Total coverage secured for The Royal Crescent Hotel & Spa during this period exceeded 600 pieces on and offline and total reach exceeded 500 million. From August 2022 – July 2023 vs August 2021 – July 2022, there was a 373% increase in website traffic, representing the success of the PR campaign.
