Leveraging press coverage to maximize its impact.

The Lifestyle Agency was appointed to launch Gouqi restaurant in St James, SW1.

With a successful career developing Chinese cuisine at famed restaurants in Asia and then in London, Chef Chee Hwee Tong has returned to launch Gouqi, a new high-end restaurant in St James’s, London. It has become of the capital's most exciting openings in 2023. Chef Tong achieved seven Michelin Stars across many countries but is significantly raising the bar with Gouqi.

Agency secured over 25 pieces of converge across titles such as Vanity Fair/ GQ/ Tatler/ Forbes/ FT/ Evening Standard/ Times/ World’s 50 Best including critics such as Giles Coren Fay Maschler and Nick Lander.