Great Scotland Yard Hotel

The Lifestyle Agency worked with the luxury hotel, Great Scotland Yard Hotel, part of The Hyatt Group, for a two-year launch project to massive success (hotel stayed at almost full occupancy). Throughout this period, the dedicated lifestyle team at The Lifestyle Agency launched successful influencer campaigns, hosted numerous launch events and secured outstanding national and international press coverage, with extensive and detailed coverage landing in Conde Nast Traveller, The Daily Telegraph, VOGUE, Tatler, Evening Standard, The Times, Olive Magazine, Sheerluxe, The Independent and Harper’s Bazaar, to name a few.

TLA has also managed a number of partnership opportunities with select, like-minded brands to increase reach and engagement via brand association. Examples include Floris London, Veuve Clicquot, Crystal Head Vodka, Talula Eats and Louise Sinclair Jewellery.

The results of the campaign have been exceptional, highlighting TLA’s success at promoting and positioning the hotel as the number one London travel destination. Total coverage secured for Great Scotland Yard Hotel during this period exceeded 350 pieces on and offline and total reach exceeded 500 million.