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To launch an exciting new sneaker brand into the UK market, carving out a position in a busy landscape between the major brands.
Work with specialist influencers, publications and social media outlets to create a massive buzz around Axel Arigato (securing over 50 pieces of leading print and online coverage) across the UK and into Europe.
The campaign was such a success that Axel Arigato went from launch phase (available online only) to bricks and mortar on Soho’s prime shopping street (Broadwick Street) in 12 months.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
To launch an exciting new sneaker brand into the UK market, carving out a position in a busy landscape between the major brands.
Work with specialist influencers, publications and social media outlets to create a massive buzz around Axel Arigato (securing over 50 pieces of leading print and online coverage) across the UK and into Europe.
The campaign was such a success that Axel Arigato went from launch phase (available online only) to bricks and mortar on Soho’s prime shopping street (Broadwick Street) in 12 months.
