Revamping the prestigious and renowned Relais Chateau for the modern world

TLA was appointed to handle the global public relations, updating and modernising the image of Relais & Châteaux, one of the largest associations of individually owned and operated luxury hotels and restaurants, amassing 560 properties at the time.

During the two year project, TLA changed media and public perception of key hotels and the global brand through key features, interviews, events, media meetings, press trips and fashion shoots. Landing coverage in luxury titles such as FT How to Spend It, Harper’s Bazaar, The Telegraph, GQ, Country & Townhouse and many more.

In total, TLA successfully managed three press trips, four European events, two fashion shoots, 52 individual press visits and nine brand partnerships, securing over 150 pieces of coverage.