The Lifestyle Agency led the full PR and influencer campaign for the launch of the TUMI x McLaren 2025 collection at the Goodwood Festival of Speed. The goal was to ensure the launch reached the right audiences and delivered measurable results. Across social and digital platforms, the campaign achieved an estimated 205K views. High-profile including Lando Norris, Kimberly Wyatt, William J. Wade, and Emmanuela attended and  highlighted the collection to engaged luxury, lifestyle, and automotive audiences.

Targeted media outreach secured coverage in Schön! Magazine and Mens Fashion Magazine, while influencer content was carefully managed to maximise reach and engagement. Every aspect of the launch, from press placements to curated social posts, was aligned with the premium image of both brands. By connecting influencers and media with the collection in meaningful ways, the campaign amplified visibility and created authentic conversations around the collaboration.

Beyond traditional media, influencer activity was curated to feel organic and impactful. Influencers shared exclusive content and insights from the launch, generating engagement that extended well beyond the festival itself. This integrated approach positioned TUMI x McLaren as a standout in high-performance luxury collaborations, demonstrating the effectiveness of combining PR strategy with influencer activation to drive both reach and brand credibility.

‍