Ever wondered what happens when luxury luggage meets Formula 1? This weekend at Goodwood, TLA found out. Between the roar of engines, the shine of McLaren cars, and the gleam of the TUMI x McLaren collection, the launch was equal parts adrenaline and elegance, exactly the kind of weekend you don’t forget.
From the moment guests arrived, the track was buzzing. VIPs, influencers, and press mingled with sleek cars and even sleeker luggage. There was adrenaline, of course, because McLaren, but also style, hospitality, and the curated energy only TUMI could inspire. Formula 1 driver Lando Norris even dropped by, which only amplified the excitement.
And then there was TLA, quietly in the mix, connecting influencers, managing press coverage, overseeing logistics, and making sure every guest felt part of the story. It was the kind of weekend where everything clicked, and everyone left feeling like they had been part of something special.
Because let’s be honest… this collaboration isn’t just about luggage. TUMI, Made for You Since 1975, has been designing travel, business, and lifestyle essentials that make life on the move not just easier but somehow more elegant. Durability meets design. Function meets form. Sustainability meets style. And now, paired with McLaren, it’s speed with a suitcase.
By the end of the weekend, it wasn’t just a product launch, it was an experience. A story of motion, style, and a little bit of magic, captured across tracks, tables, and Instagram feeds. And yes, TLA loved every minute of it.
