We are delighted to announce that The Lifestyle Agency has been appointed by Omicron Hotel Group to lead their UK public relations strategy as the brand continues to redefine the landscape of luxury hospitality.

Omicron Hotel Group is a family-owned collection of high-end resorts and villas located on the picturesque island of Crete. Known for their unique approach to elevated yet authentic travel experiences, each property under the Omicron umbrella offers a distinct escape rooted in wellness, design, and sustainability.

Their current portfolio includes:

Acro Suites – A luxury wellness retreat perched on the cliffside, where bohemian design and a focus on holistic wellbeing meet panoramic views of the Aegean Sea.

Sea Side A Lifestyle Resort – A contemporary beachfront resort that seamlessly blends modern elegance with the charm and heritage of Crete, ideal for travellers in search of sensory balance.

Momi Slow Living Hotel – A peaceful haven inspired by the traditional rhythms of Cretan village life, encouraging guests to embrace a slower, more mindful way of living.

Looking ahead, The Tierras Villas will join the collection in 2025, offering an exclusive new destination focused on privacy, refined comfort, and a deep connection to nature.

Our agency will be supporting Omicron through strategic PR, influencer partnerships, and content amplification, with a focus on elevating the brand’s profile across luxury lifestyle, wellness, and travel media. With shared values of authenticity, craftsmanship, and meaningful experiences, we are proud to work alongside a brand that exemplifies the evolving face of modern luxury.

This partnership marks a significant step forward in our travel and hospitality portfolio, and we look forward to sharing more from this exceptional client in the months ahead.