The Dally, North London’s first neighbourhood focussed private members club that celebrates local, is launching in Islington, early spring 2024, co-founded by Caroline Baldwin and Claire Ilardi-Crow. The Dally, is artfully crafted and rooted in warmth, local socialising, inclusivity and good vibes. The Dally, is artfully crafted and rooted in warmth, local socialising, inclusivity and good vibes. Set in a delightful three-storey period townhouse at 181 Upper Street, London N1, the new thoughtfully created club is nestled between the boutique shops of the bustling streets. The club is the first of ambitious plans to bring further neighbourhood members clubs in and outside of London - all designed on a micro level to serve and support locals. As a club, The Dally’s membership focus is on local residents, sourcing F&B, interiors and partnerships where possible, from suppliers within the neighbourhood and supporting talent from the local community amongst other initiatives.

After spotting a gap in the market, female founders and long-time friends, Caroline Baldwin and Claire Ilardi-Crow, noticed that Islington had flourished as living, working and playing had evolved in recent years, but the ‘new way of being required a new space to be in.’ A place where diverse interests meet through generous hospitality, a destination where members enjoy the central London experience without having to travel. The Dally is supported by industry stalwarts, Matt Hobbs of Copper Beech and Jamie Caring, who bring their unparalleled experience in hospitality, having played instrumental roles in globally recognised names, including Soho House, Annabel’s, Scott’s and The Groucho Club.

Caroline Baldwin, CEO, says:

We’re creating a place where you always feel at home. A straight-talking retreat where personalities are valued more than professions. A place to hang with friends, escape for some quiet time, dine with a date or revel in an unexpected chance encounter. You’ll be in great company.

Exquisitely designed by Busby Webb with a nod to curiosity, there’s a host of dedicated spaces sprawled across the townhouse including The Living Room, a relaxed lounge and bar on the ground floor, serving all-day drinks and a flavoursome club menu of diverse breakfasts bowls, light bites and charcuterie boards, and snacks with a playful twist at the bar. The first floor 30 cover restaurant will serve simple and thoughtfully prepared, modern European dishes, using sustainable, seasonal and wherever possible, locally sourced ingredients. The Loft is a spacious bar space for events, live music, supper clubs and private celebrations. Members can also retreat to The Cocktail Bar, which is an intimate, bijou space to savour a little mixology. An outdoor terrace at the front of the venue gives members space to watch the world pass by. In addition, there are also quiet areas to focus and catch up on emails.

Set within the invigorating intersection between commerce, politics and creativity that is Islington, the Founders have created a social hub for the poetic, charming and vibrant community, a place for local people and businesses to feel they truly belong.

Claire Ilardi-Crow, CMO says:

At The Dally each member is part of our community, we’re a place where different views can come together and where you can meet new people. We want our members to leave at the end of the day with more than they arrived with – whether that’s due to a great conversation, a thought-provoking event, or laughter and stories following a night out with friends

The Dally Membership is £630 annual (or £66 per month) and a one off £250 joining fee. Members will receive a host of benefits including a year- round cultural calendar of events from live music and comedy nights, to talks, workshops and film screenings, plus wellbeing seminars and business briefings. With a guest list of up to three per member and dog friendly on the ground floor, The Dally is the new destination for great company that the community can feel they truly belong.