Some stories are simply too golden not to tell. This September, the world’s most valuable coin will go under the hammer at Stanley Gibbons Baldwins: “The Crown Coin: Her Masterpiece.” Created to mark Queen Elizabeth II’s Platinum Jubilee, it weighs in at three kilos of gold, is set with 6,462 diamonds, spans the size of a dinner plate, and carries an estimate of £16 million.
TLA was tasked with building the buzz ahead of the auction. The result? Coverage across some of the most respected titles in luxury and lifestyle: Robb Report, City A.M., The Times, BBC Talk Radio, CBS America Radio, Spears, Country Life, to name only a few.
But we didn’t stop at the page. Together with Stanley Gibbons Baldwins, we hosted an exclusive evening inside the auction house itself. Guests from across industry, press, and influencer circles gathered to see the coin unveiled in person. With live music setting the atmosphere and Bocconcino’s keeping glasses and plates full, the night was both a showcase and a celebration.
At TLA, we don’t just tell the story, we create the moment people remember. And sometimes, that moment just happens to sparkle with 6,462 diamonds.
