In 2020 it would be remiss of brands not to be acting sustainably, whether it’s a direct call to action lead by their own ethos or an offset of inevitable carbon emissions. With standards rising for Fair Trade, and B-Corp certifications the ultimate accolade, both established and emerging brands need to do their part if they’re going to keep a new wave of eco conscious, Covid aware, Gen Z-ers part of a loyal customer base.
Below we’ve brought together five [very different] brands we really feel are pioneering this space. In an attempt to stay objective [ahem!] and varied, only two of these are from our own client roster…
The French accessories label create beautifully instagram worthy accessories for women, men and children from their family owned workshop in Lille. Being sustainable comes naturally to Le Colonel, having only ever produced in line with demand, however 2021 will see the launch of a new Upcycling project that will surprise and delight fans, as well as do something positive for the planet. Philanthropic and chic…
Brands fighting for women’s health
The last few years have seen a surge in the awareness around women’s menstrual health, with a push for anti plastic, 100% organic, innovative products from accessories to underwear coming to the fore. Check out subscription boxes from Calally, Modibodi and TOTM to name just a few.
Saving our rivers
What could be more 2021 than an app that helps users save the planet ‘on the go’? Planet Patrol is an app founded by paddle boarder Lizzie Carr, which encourages users to ‘snap it and map it’. Their aim is to gather enough data from volunteers & bring global change at both community and government level.
Our wonderful client, The Royal Crescent, is the only hotel in the city of Bath to provide free electric vehicle charging to their guests, with three Tesla charging points. Now that’s chilling with a conscience.
Working out feels great; naturally it feels even better if you’re helping mother earth in the process. Brands such as Girlfriend Collective, Vivo Barefoot and Tala are all doing their part, whilst Dalston based Rumble gym plants a tree for every class booking.