This Valentine's Day, the emphasis is on expressing love not just to partners but also to our planet. The floral industry is witnessing a significant shift towards sustainability, with consumers increasingly seeking eco-friendly options for their bouquets.​

Bloom: Pioneering Sustainable Floristry

At the forefront of this movement is Bloom, founded by renowned celebrity florist Larry Walshe. Recognized as the UK's first 100% plastic-free, zero-waste online flower delivery service, Bloom offers a wide range of floral products, all encased in recyclable and compostable packaging. Their commitment ensures that every bouquet not only delights recipients but also minimizes environmental impact. ​

Larry Walshe Studios: Leading by Example

Larry Walshe's dedication to sustainability extends beyond Bloom. Through Larry Walshe Studios, he has been a trailblazer in eco-friendly floristry, designing arrangements for high-profile clients and events with a focus on environmental responsibility. His approach emphasizes the use of locally sourced flowers and sustainable practices, setting a benchmark for the industry. ​

Tips for Sustainable Floral Choices

For those looking to make environmentally conscious choices this Valentine's Day, consider the following:

Choose Locally Sourced Flowers: Opting for blooms from local growers reduces transportation emissions and supports local economies. ​

Select Seasonal Blooms: Tulips, hellebores, and ranunculuses are excellent seasonal alternatives to traditional roses, offering beauty with a smaller carbon footprint.

Consider Potted Plants: Gifting a potted plant provides a lasting token of affection and can be a more sustainable option compared to cut flowers. ​

By making mindful choices this Valentine's Day, we can celebrate love in a manner that honors both our partners and the planet.