Surat Jewels, crafters of refined, bespoke jewellery, has launched their first store in the heart of London, amidst the bustling Mayfair streets at 54 Maddox Street. Opening its doors by appointment only, Surat Jewels offers luxury clients a world of elegant diamonds, gems and gold that epitomise both opulence and sophistication, and they will be unveiling their Queens, Spring and Peacock collections at the store for the first time for clients to preview.

The brand is deeply-rooted in a four-generation legacy of jewellers, bringing forth a vision that transcends the ordinary by crafting exquisite, bespoke jewellery, with each piece designed upon request. At Surat Jewels. they believe that diamonds are the embodiment of luxury and a celebration of life’s finest moments, they channel their passion into creating exquisite diamond jewellery that captures the essence of these moments, transforming them into tangible, timeless art.

The journey of Surat Jewels began generations ago, and the family heritage serves as the bedrock of the brand, infusing every creation with a sense of history, elegance and artistry. The creative director and founder, Yashovardhan, initially began his journey in rug making and following a client request to place diamonds within a rug, he discovered his passion for diamonds and the jewellery industry. The jewellery at Surat Jewels is meticulously crafted in Surat, India, the diamond cutting and polishing capital of the world, where raw diamonds are transformed into breath- taking masterpieces by skilled artisans.

Surat Jewels are dedicated to reshaping the very experience of buying jewellery, allowing the client to embark on an enchanting journey through the world of diamonds, with a commitment to offer impeccable craftsmanship and unwavering customer service at each step of the process. The team will procure and assort the finest stones, including the deep arsenal of stones the family has collected over many years, allowing their craftsmen to make jewellery pieces that stand out and that are bespoke and timeless. Each piece of jewellery created is a masterpiece, where luxury knows no bounds and the Surat Jewels family will focus on the story behind both the jewellery and the recipient, bringing imagination to life, when creating each piece.

Creative Director & Founder of Surat Jewels, Yashovardhan Sharma says: ‘At Surat Jewels, our mission extends beyond the mere creation of jewellery, we cater to a diverse audience of luxury connoisseurs, providing not just products, but an elevated lifestyle, where the experience is nothing short of extraordinary. We believe that you are not just purchasing jewellery, but investing in a legacy of elegance and grace. We are very pleased to be launching this store on Maddox Street in Mayfair, a place steeped in so much history and culture.’ Surat Jewels will be displaying their first designer collection named ‘Treasures of India’ at their Maddox Street store. The Treasures collection narrates the influence of Indian Jewels on the world of Jewellery. Each of these treasures have a remarkable history to them- from hosting old mine diamonds to featuring stones cut from a single rock deposit.