Influencers are no stranger to us common-folk, after every season of Love Island you’ll see the contestants' faces plastered across new clothing and make up lines, or in every club Up North. But what is influencer marketing and how does it work?
The aim of influencer marketing is to identify the influencers in your niche and make them work for you by promoting your brand. A company’s emphasis needs to be on reaching out to the people who can maximise engagement and conversions rather than targeting them as a whole. 67% of marketing professionals say they will increase their budget for influencer marketing next year, so it must be working, right?
Last year, 40% of Twitter uses said they made a purchase because of an influencer promotion they saw on Twitter. So why is it so successful? Influencer marketing creates a sufficient level of trust with the consumer. Think about it, if someone you’ve followed and engaged with for a while produces an honest review about a product you’re thinking of trying, you’ll feel more confident to purchase this after seeing a recommendation.
Influencer marketing is also a fantastic way of creating new content for your brand. Gifting products to your desired influencers leaves them with countless creative opportunities. Therefore, you’ll end up with content that rises above the noise and stands out from the crowd. Everyone’s a winner.
So next time you’re planning a big campaign, why not factor influencers into it. You never know, you may hit those targets faster than you think.
Want to try influencer marketing but you’re not sure how? Luckily for you, it’s something we’re really good at.
Drop us a line at firstname.lastname@example.org and let’s chat.