The team at TLA take a look at how some of our favourite brands and organisations are celebrating International Women’s Day and pushing for gender equality in society.
The Northface launches its second IWD range as part of a global campaign. An ode to women “Never Stop” has been released alongside a campaign film narrated by global brand ambassador Jess Glyne. Aimed at pushing boundaries and celebrating trailblazing women, the campaign raises the voices of iconic women who motivate, inspire and engage their communities. The video includes women such as champion runner and human rights lawyer Stephanie Case, climber Ashima Shiraishi and activist Miramar Muhd.
The International charity Action Aid is calling for a change in the focus of their ‘She Is The Answer’ campaign, targeted at helping women and girls on the climate change frontline. As well as highlighting the disproportionate impact women and girls suffer during a climate emergency and natural disasters, the initiative aims to empower the female voice in the fight in the fight against climate change.
Casetify has teamed up with Equality Now for the launch of their ‘Her Impact Matters’ collection featuring new designs from an all female artist group. Donations from the sale of their cases will be donated to the charity to aid the fight to create a world where women and men have equal rights under the law.
Jewellery brand Missoma has partnered with The Prince’s Trust to support their #ChangeAGirlsLife campaign by creating a bespoke selection of pendants in honour of International Women’s Day. The organization seeks to nurture, empower and inspire young women to build their own futures through employment, self-employment, education, or training.
Stationery company Papier, known for its colourful diaries and notebooks, has teamed up with model and mental-health activist Adwoa Aboah for a limited-edition collection. All profits will be donated by Papier to Gurls Talk, a community-led organisation founded by Aboah that works to improve the mental health and wellbeing of adolescents who identify as girls and women. The organisation aims to create safe spaces online and offline for its community to access mental-health resources and share their experiences in a bid to ensure they never feel alone or unsupported.