As part of a bold push to bring Beluga Gold Line directly to the people who shape culture, The Lifestyle Agency has been rolling out an ultra-luxe Martini Cocktail Trolley Tour across London’s top media houses and the response has been nothing short of spectacular.

From impromptu cocktail hours at Country & Town House to a high-energy in-office event at Condé Nast, we’ve been serving up Beluga martinis with flair, flavour, and just the right amount of drama. The trolley experience is all about immersion: gorgeous glassware, top-tier Beluga Gold Line vodka, expert mixologists, and of course, the iconic martini ritual that sets this brand apart.

We also popped by Marie Claire UK for an after-hours session with their editorial team, who captured every sip and shake for TikTok and Instagram. Let’s just say: Beluga stole the spotlight.

Each stop on the tour left editors with a bespoke martini, luxury gifts, and a lasting impression of Beluga’s craftsmanship. This is more than just a drink this is storytelling in a glass.

And we’re only just getting started.

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