Digital Download : TikTok and the luxury market

Now you might be thinking TikTok? The platform that the kids are all using? Surely you can’t be serious? But we are. With the platform breaking records, it’s hard to ignore; could TikTok be the nextInstagram?

Any successful marketer knows that to be successful and remain current one needs to be agile and stay ahead of the curve, and that includes your marketing channels, so the following stats are pretty hard to ignore

·      500 Million active users globally
·      Average Of 60 minutes per day usage
·      1.5 billion downloads (and growing)
·      41% Of UsersBetween Ages 16-24
·      More Than 1 BillionVideo Views Per Day

But what do these numbers mean? Ultimately, it means that you can reach a new level of engagement and an entirely new audience for your brand at minimal cost. So here we go, here are my top 5 reasons why your luxury brand should be on TikTok.

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