TLA was delighted to support the recent partnership between Beluga Vodka and Aqua Kyoto to celebrate the launch of Aqua Kyoto's Summer Terrace in the heart of London. Bringing together an ultra-premium spirits brand and a leading hospitality destination, the activation demonstrated the value of strategic partnerships in driving awareness, engagement and brand visibility.
Guests enjoyed an evening of curated cocktails, canapés and rooftop views, while influencers, industry contacts and key stakeholders came together to experience the new terrace. Beyond the event itself, the partnership created valuable opportunities for content creation, audience growth and brand storytelling across both influencer and PR channels.
For brands launching a new venue, product or seasonal activation, partnerships remain one of the most effective ways to maximise reach and create impact. By aligning with complementary brands, businesses can access new audiences, increase credibility and generate meaningful conversation. When supported by a strong communications strategy, partnerships can deliver significant earned media, social engagement and long-term brand equity.
Influencer marketing and PR are key components of any successful launch strategy. Influencer engagement helps amplify awareness through authentic content and trusted recommendations, while PR supports brand positioning, third-party endorsement and sustained visibility. Together, they create a powerful integrated approach that extends the life and reach of an activation far beyond the event itself.
At TLA, we work with brands to develop strategic partnerships, influencer campaigns and PR programmes that deliver measurable results. From partnership development and influencer outreach to media relations and event support, we help brands maximise launch opportunities and drive meaningful exposure.
The Beluga Vodka and Aqua Kyoto collaboration is a strong example of how the right partnership, supported by influencer marketing and PR, can generate awareness, engagement and lasting impact for both brands.
