Georgina Scott has joined The Lifestyle Agency as Account Director.

Coming from a diverse client portfolio background in B2C communications for local and global brands between London, Southern Asia (Maldives) and the GCC region, Georgina has a soft spot for brand story-telling and the luxury sector. Georgina was responsible for the comms team for the GCC region (KSA, UAE, Bahrain, Oman, Qatar) for Rolls-Royce Motor Cars, and played a pivotal role in a series of brand-defining global campaigns for the luxury automotive brand across the Middle East. Adding to her experience in luxury travel, Georgina also spearheaded campaigns for five-star Maldives hotels including St Regis Vommuli, Raffles Meradhoo Maldives and Kandima Maldives. While she operated from the UAE, Georgina also managed the comms and led on strategy in communications for other well known travel / fashion and lifestyle brands including Ted Baker, Sandro, MAJE, Levi’s and Conrad Dubai and OMNIYAT. She directed on event projects for the inimitable luxury Scottish whisky distiller, The Macallan, and led communications in the GCC for Twitter and Coca-Cola.

Georgina’s UK comms background has seen her manage communications for some of London’s leading luxury hotels and hospitality groups, including Sanderson, St Martin’s Lane, Mondrian, Sheraton Grand Park Lane and STK (The One Group). She has also worked on a range of UK consumer brands including NOW TV (Sky), Waitrose, Walkers, Echo Falls and Celebrity Cruises. Georgina is excited to join TLA and hopes to offer valuable insights for client direction, given her international experience and expertise in the travel and lifestyle sectors.