The Lifestyle Agency has just announced a new partnership with leading luxury and hospitality group, Metropolitan Gaming, owned by Silverpoint Capital.  

TLA has been appointed to support the hospitality firm’s marketing drive in a rebrand across its portfolio of leisure destinations. A portfolio that operates eleven casinos across the UK, Egypt and TLA will be responsible for the group’s long-term integrated communications strategy in the UK, as well as its corporate and public affairs

In the short term, TLA will be spearheading the PR and communications approach for the launch of a rebranded, high-profile destination that is set to launch in London’s Mayfair area.

Along with Metropolitan Gaming’s number of other notable destinations, TLA will work closely with the hospitality firm to ensure that the new destination remains a long-term success beyond its A-list attended debut.

The account will sit within the agency’s dedicated lifestyle team headed up by Charlie Mason-Pearson, Founder/ MD of TLA.