We’re thrilled to welcome Minimal Impact Cruises to The Lifestyle Agency, a groundbreaking new venture set to redefine expedition travel with purpose, innovation and environmental responsibility at its core.

Launching in late 2026, Minimal Impact Cruises introduces The Captain Arctic, the world’s first near-zero carbon emission polar expedition ship. This revolutionary vessel is the creation of the award-winning, female-founded team behind Polar Tracks Expeditions, and promises a radical shift in how we explore the planet’s most remote and fragile destinations.

Hosting just 36 guests per departure, itineraries through Norway, Svalbard and Greenland will respond to seasonal shifts, wildlife migrations, and polar phenomena, delivering immersive, low-impact journeys unlike anything on the market.

“We’ve created something that goes beyond luxury, a new vision of travel rooted in purpose, protection and presence,” says founder Heather Thorkelson.

The Captain Arctic: Powered by Nature, Designed for Purpose

With up to 90% fewer emissions than conventional expedition vessels, The Captain Arctic represents a bold step towards carbon-considered cruising, setting a new benchmark for sustainability in luxury travel.

We couldn’t be prouder to represent a client rewriting the future of exploration. Minimal Impact Cruises is more than a travel company, it’s a movement.

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