The Lifestyle Agency was appointed to launch Reset, a new luxury wellness destination in London focused on recovery, resilience, and intentional living. Combining state-of-the-art contrast therapy with evidence-based breathwork, Reset was created to deliver an immersive wellness experience rooted in both science and luxury. The brief was to deliver a strategic PR-led campaign supported by integrated events, social media, and partnership activity, positioning the brand as the new benchmark for wellness in North London.

The agency was tasked with establishing Reset as a leading 360-degree contrast therapy destination, offering a unique approach to ice immersion, sauna experiences, and guided breathwork. With the wellness sector continuing to grow rapidly, the strategy focused on driving awareness through high-quality editorial coverage, targeted social storytelling, and a strong brand narrative centred around evidence-based wellness and elevated experiences.

The dedicated press and influencer teams at TLA executed a targeted media relations campaign, combining founder storytelling, strategic profiling, photography, and social-first content creation to bring the brand’s vision to life. A key focus of the campaign was positioning Reset as a standout destination within the evolving wellness landscape, a space designed for individuals looking to reset, recharge, and reconnect.

Alongside the wider campaign, TLA positioned founder Oliver Horsford as an emerging voice within the biohacking and wellness space, securing meaningful industry recognition and thought-leadership opportunities. This included interviews with key journalists in the industry.

The campaign secured high-impact coverage across health, wellness, lifestyle, and luxury media, including The Times, SheerLuxe, Women's Fitness and Red, alongside a breadth of digital and trade titles.

TLA also hosted dedicated press and influencer launch events, giving guests an immersive introduction to the Reset experience and generating strong organic advocacy across social platforms.

The campaign delivered strong reach across both earned media and social coverage, successfully establishing Reset as one of London’s leading destinations within the contrast therapy and luxury wellness space.