The Lifestyle Agency was appointed to support the launch of LERÉI, a new members-only wellness destination for women in Knightsbridge. Conceived as a private sanctuary of refinement and precision, LERÉI redefines modern wellness by elevating physical performance, aesthetic vitality, and longevity into a unified, design-led experience.

Moments from Harrods, LERÉI is more than a studio, it is a discreet retreat where sculptural movement, intelligent recovery, and ritualised skin health exist within a vertically integrated wellness ecosystem. Designed exclusively for women, the space blends understated luxury with clinical precision, offering a highly curated environment focused on results, privacy, and intentional living.

The Lifestyle Agency was responsible for shaping the brand strategy and narrative from the outset, helping to define LERÉI’s positioning as a category-defining destination within the luxury wellness sector. This included strategic consultancy across brand positioning, storytelling, and launch direction, ensuring the concept was articulated with clarity and distinction ahead of its debut.

TLA supported the development of the brand’s visual identity, including photography direction and content strategy, ensuring the aesthetic expression of LERÉI reflected its architectural interiors and minimalist design language. This established a cohesive and elevated foundation for pre-launch communications across press, digital channels, and strategic partnerships.

Set to launch in July, LERÉI is positioned to become one of London’s most refined and progressive women-only wellness destinations.