The Brief:

The Lifestyle Agency was appointed to deliver a six-month integrated campaign to build sustained awareness and establish the venue as one of London's leading rooftop dining and lifestyle destinations. Located across the 17^th and 18^th floors of Paddington Square, CÉ LA VI brings its internationally renowned Southeast Asian dining concept to the capital, combining exceptional cuisine, panoramic skyline views and a vibrant day-to-night social experience.

Working as an extension of the in-house team, TLA was tasked with moving the conversation beyond a new restaurant opening, creating year-round relevance through strategic PR, influencer engagement, partnerships, experiential activity and paid media while positioning CÉ LA VI as West London's premier rooftop destination.

The Strategy:

TLA developed and delivered an integrated communications strategy spanning earned media, influencer relations, brand partnerships, experiential events, ambassador activity and paid media, creating a consistent pipeline of news, experiences and cultural moments that kept CÉ LA VI front of mind throughout the campaign.

Key activations included the launch of the House of Suntory Terrace takeover, exclusive media dinners showcasing Executive Chef Elton Zaka's new Spring/Summer menu, curated press and influencer experiences, seasonal campaign launches and ongoing media hosting designed to generate sustained coverage and social conversation.

To further amplify awareness, TLA secured a paid partnership with Time Out, negotiating a dedicated social media campaign showcasing CÉ LA VI as one of London's premier rooftop dining destinations. Alongside this, TLA developed a programme of partnership-led activations, delivering luxury lifestyle collaborations with Coco de Mer and AAFETTI that introduced the venue to new audiences and reinforced its position at the intersection of hospitality, fashion and culture.

Beyond campaign activity, TLA also identified and pursued strategic partnership opportunities to position CÉ LA VI as a platform for premium brand collaborations. The team developed relationships with leading drinks, fashion and luxury lifestyle brands, creating a strong pipeline of future opportunities while broadening the venue's commercial reach beyond traditional restaurant marketing.

Results:

• 332 pieces of earned media coverage
• 545M+ combined influencer and press audience reach
• 270K+ influencer coverage views

Coverage secured across leading luxury, lifestyle, travel and hospitality media, including Forbes, Country & Town House, Elite Traveler, Cosmopolitan, The London Magazine, Schön!, Olive, The Caterer, Hot Dinners, DesignMyNight, The Upcoming and Harden's Bites.

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