To enter Canadian figurative artist onto the London arts scene and promote the launch of hissecond series, ‘Technicolour Malaise’, an evocative series of large oil-on-canvas paintings, to becelebrated with a solo pop-up art exhibition at 15 Bateman Street, Soho.
Due to the outbreak of Covid-19 and ban on all public gatherings, the launch pop up exhibitionwas postponed until further notice.
With the government enforced isolation restrictions threatening to derail the campaign, TLA had to re-strategize and think of a creative way to keep journalists engaged and to share TRATE's newest collection of artwork to the masses. Pulling together our team of talented creatives, TLA was able to pivot and decided to move the physical exhibition online.
Working together with the client, a virtually immersive exhibition was created, complete with a 'get-out-of-the-house' Coronavirus soundtrack for the video clips and virtual reality experience for those with headsets. Visitors were also able to book a personal studio tour with the artist himself for a full sensory immersive experience.
TLA successfully placed features of the virtual event in over 20 leading luxury lifestyle and art publications, where it was placed alongside internationally renowned art galleries such as The Louvre,Tate Britain, The Museum of Modern Art New York, the V&A Museum and The Belvedere Vienna.Publications included the likes of Country & Townhouse, Stylist Magazine, Forbes and The Telegraph.