The Royal Crescent Hotel & Spa
Situated in the heart of the Royal Crescent amidst classic Georgian architecture, The Royal Crescent Hotel & Spa is housed in an impressive 250 year old, Grade I listed building that provides the ultimate haven in the heart of one of Britain’s most treasured cities.
The challenge; to position The Royal Crescent Hotel & Spa as one of the UK’s finest luxury hotels, to both the UK and international markets. TLA were responsible for communicating the hotel's key USP's whilst telling the story of their heritage to build a quintessentially British brand.
Throughout the campaign, TLA has utilised the hotel's key drivers to curate and deliver standout story angles, engage in national and trade conversations, whilst ultimately promoting RCH as the number one British travel destination.
To further elevate the hotel's 'Best of British' angle, TLA has managed and proposed a number of partnership opportunities with select, like-minded brands to increase reach and engagement via brand association. Examples include Farrow & Ball, Penhaligon's, Sipsmith Gin, Taittinger Champagne and Elemental Herbology. With each of these partnerships, TLA were able to extend their media outreach and broaden their audience amongst consumer and luxury titles.
TLA has introduced specific opportunities to optimise on each of the hotel's standout elements, from the award winning Spa & Bath House, the infamous afternoon tea offerings at The Dower House and the stunning acre of gardens and surrounding grounds.
TLA successfully positioned The Royal Crescent Hotel & Spa as one of the UK's leading hotels. Through targeted pitching efforts and arranging numerous media reviews, TLA secured 118 pieces of coverage across national, regional, consumer, B2B, online, print and social media, ensuring RCH is always one step ahead of its leading competitors.
Through strategic marketing and identifying its key USP's, TLA highlighted RCH as the quintessentially British visit, attracting both local UK staycation visits, as well as encouraging longer-stay international bookings.