The Arula Chalets, Chalet Mimi and Hotel Aurelio
To position Hotel Aurelio as the top luxury hotel in Lech, as it celebrated its 10-year anniversary and to launch the debut opening of its three new chalets into the 2018-19 winter season; The Arula Chalets and Chalet Mimi.
TLA targeted an UHNW demographic and utilised a prestigious partnership with Bentley to launch ‘Bentley Winter Tour’, offering the four latest models to complete the guests concierge experience, whilst offering an exclusive, first look at the unreleased Continental GT Convertible.
TLA also worked with the chalet’s award-winning interior designers, 2AM, to showcase the rural and chic exceptionality in design and craft, boasted within each of the slope side properties.
TLA effectively positioned Hotel Aurelio, Chalet Mimi and The Arula Chalets as the ultimate showstopper properties to book in the Alps, creating an aspirational lifestyle image and reaching a HNW/UHNW demographic.
Further to securing lead pieces in titles such as ELLE Decoration, Tatler, Condé Nast Traveller, UltraTravel, TLA confirmed a sold out season for the hotel in its 10th anniversary and chalets in their debut season.