Ted’s Grooming Room
TLA was tasked with expanding the reach of Ted’s Grooming Room in the UK to help increase the brand’s exposure and consumer base throughout London.
TLA reached out to their network of top-tier lifestyle and grooming journalists to invite them to experience Ted’s Grooming Room first-hand in exchange for review.
TLA also invited several relevant influencers to experience Ted’s Grooming Room in order to increase brand awareness across social media and with the target consumer specifically.
TLA secured editorial coverage in the likes of GQ, Esquire, Gentleman’s Journal, Evening Standard and BA High Life – among others.
Throughout the campaign, TLA reached an audience of 36,175,945 in editorial coverage alone, and a further 1,000,000 via social media.
TLA successfully ensured that Ted’s Grooming Room is recognised as one of the best barbers in the city of London.