To launch an unknown brand into the competitive London fitness market and to distinguish the brand from other high end gym group by maximising its sustainable initiatives.
Another element was needing to adapt the calendar of events and plan according to the onset of COVID-19 and the enforced lockdown restrictions
TLA focussed on lifestyle, health and fitness media to target an audience susceptible to wanting to live a healthier lifestyle and are conscious about the environment, their carbon footprint and the impact they are having on their world.
TLA capitalised on current trends including planting a tree for every class or member sign up, the push for people to reconnect with nature by focussing on the gym gamma-wave yoga studio and the trend of fitting your health regime around a busy schedule with the gym's HIIT classes starting every 10 minutes.
TLA also embarked on a series of virtual events and partnerships with other aligned brands.
TLA successfully cemented the Rumble Gym brand as one of London’s most elite, sustainable gyms. Rumble Gym experienced full classes and increased membership, especially during lockdown, due to high demand.
TLA secured partnerships with other fitness and leisure brands such as TALA, where Rumble Gym instructors hosted classes on the TALA social channels, a Rumble x TALA capsule clothing range and retail partnership and ongoing onsite photoshoot arrangements was put in place. Ensuring that Rumble Gym became a social hub in its own right, a place to see and be seen in London.
Overall, TLA secured over 34 pieces of coverage, with 354K coverage views, 290M online views and 1.3K social media shares.