Relais & Chateaux
To change the perception of Relais & Chateaux as an outdated brand to one of modern, elegant luxury.
TLA looked after the entire portfolio and were responsible for focusing on key target properties at relevant times in the year and responding to arising industry trends to ensure maximum exposure was achieved.
Targeting a younger HNW demographic through partnerships with high-end modern luxury brands, including hosting an event for Centurion cardholders and partnering with BMW for a grand tour of R&C properties in France.
TLA utilised the exceptional food angle of Relais & Chateaux, organising chef take overs and promoting the F&B side of the group to a younger affluent audience seeking incredible experiences.
Through TLA’s work, Relais & Chateaux saw a significant increase in traffic and bookings through their website.
Realise & Chateaux’s brand became a more modern, lifestyle brand which attracted a younger audience seeking brand loyalty through numerous experiences.