To lead the campaign for Naran Automotive and the launch of the world's most revolutionary hypercar, the 'Naran'.
Pioneering with high-class engineering, opulent luxury, striking design and world class innovation, TLA was responsible to handling all UK and international press, with a key focus on HNW/UNHW targeted media.
In order to successfully launch Naran Automotive and generate brand awareness amongst the UHNW consumer base, TLA utilised it's network of top-tier and ultra luxury contacts to introduce the project, its key USP's and long-term initiatives, sparking interest from a number of publications.
As well, TLA strategised the brands social channels, positioning Naran Automotive and its exclusive members club, the '108 Club', as the next most desirable automotive brand.
TLA successfully placed interview features in a number of well regarded lifestyle and automotive titles including Telegraph Luxury, Top Gear and Robb Report, as well as securing interest from the likes of GQ, Bloomberg, Wallpaper*, Square Mile and Financial Times How to Spend it.