Giannino Mayfair

To launch the Mayfair branch of this iconic Milaniese restaurant onto the bursting London culinary scene.

The Challenge

To launch the Mayfair branch of this iconic Milaniese restaurant onto the bursting London culinary scene.

The Solution

TLA secured a collective of top tier journalists to attend dinner during the soft launch and reviews in all of the key culinary media publications.

Positioning the restaurant as key addition to London's food scene and amplifying the restaurant's messaging as a globally renowned establishment serving the very best Italian dishes inspired by traditional Italian home-cooking.

The Result

TLA secured coverage in authoritative top-tier food and lifestyle titles the likes of The Spectator, Evening Standard and Town & Country, as well as national titles the likes of The Telegraph and iNews.

Launching a restaurant in the midst of a pandemic was no mean feat, however a total of 25 pieces of coverage was secured, with an online readership of 97.9M with 135K estimated coverage views.

Giannino Mayfair

To launch the Mayfair branch of this iconic Milaniese restaurant onto the bursting London culinary scene.

The Challenge

To launch the Mayfair branch of this iconic Milaniese restaurant onto the bursting London culinary scene.

The Solution

TLA secured a collective of top tier journalists to attend dinner during the soft launch and reviews in all of the key culinary media publications.

Positioning the restaurant as key addition to London's food scene and amplifying the restaurant's messaging as a globally renowned establishment serving the very best Italian dishes inspired by traditional Italian home-cooking.

The Result

TLA secured coverage in authoritative top-tier food and lifestyle titles the likes of The Spectator, Evening Standard and Town & Country, as well as national titles the likes of The Telegraph and iNews.

Launching a restaurant in the midst of a pandemic was no mean feat, however a total of 25 pieces of coverage was secured, with an online readership of 97.9M with 135K estimated coverage views.

go back to case studies