To increase exposure of the brand within the lifestyle market. Fraser are well known among yacht enthusiasts but wanted to extend their reach to a broader, affluent audience
TLA utilised its network of brands to partner Fraser with top luxury companies such as Bombardier to showcase the lifestyle of a yacht owner thus creating an aspirational appeal to a broader audience.
TLA set out to make Fraser’s new CEO the key spokesperson for the yacht industry ensuring that his experience was communicated to position Fraser as a market leader.
Further to full pages in the Financial Time How to Spend it and triple page spreads in magazine’s such as The Gentleman’s Journal, Fraser was approached by a number of companies within the industry to provide insight into the market.
TLA effectively positioned Fraser through image led pieces in glossy consumer and online titles enabling Fraser to make contact with the next generation of yacht owners/charters thus securing increased stability for the company’s future.
TLA also secured a number of charters for Fraser as a direct result of the campaign.