Fraser X Bombardier X Monaco SBM

To create the first ever ‘Live like a Billionaire’ series

The Challenge

To create the first ever ‘Live like a Billionaire’ series for our client by collaborating with each other.


The Solution

Organised for six major press outlets to travel with the brand, flying via a Bombardier private jet to Nice Airport, before being helicoptered to Monaco to enjoy a private lunch on deck a Fraser Yacht.

Following a relaxing day on-board, the journalists were chauffeured in convoy to Hotel Hermitage (Owned by Monaco SBM) for the night. The evening included a VIP trip the Casino Monte-Carlo.

The Result

Six incredible print features including large and prolific write-up’s of the combined trip, but also all individual partners had stand alone pieces.


Fraser X Bombardier X Monaco SBM

To create the first ever ‘Live like a Billionaire’ series

The Challenge

To create the first ever ‘Live like a Billionaire’ series for our client by collaborating with each other.


The Solution

Organised for six major press outlets to travel with the brand, flying via a Bombardier private jet to Nice Airport, before being helicoptered to Monaco to enjoy a private lunch on deck a Fraser Yacht.

Following a relaxing day on-board, the journalists were chauffeured in convoy to Hotel Hermitage (Owned by Monaco SBM) for the night. The evening included a VIP trip the Casino Monte-Carlo.

The Result

Six incredible print features including large and prolific write-up’s of the combined trip, but also all individual partners had stand alone pieces.


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